Archive for the ‘problem solving’ Category

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Being smart is overrated

Wednesday, March 3rd, 2010

Ava, Lili, MAC in BR 1208 WEBWant to make a smart career move?

Forget about being smart.  That’s right.  Stop trying to outsmart everyone and instead, start building coalitions.

This bold advice has generated a little hate mail for me.  It seems that intelligent people everywhere take issue with the idea that intelligence is overrated.  Many are downright offended and have sent me responses such as, “How dare you say that being smart is not important!”

Relax, brainiacs.  Of course, being smart is still advisable.  But having a strong people network is what sets you apart as a business owner or employee.  Why?  Because in the Information Age, everyone has access to the same knowledge.  What really matters these days is how you use that info.

Look at it this way:  If being the smartest guy in the room is so important, why do all the books on leadership recommend hiring people who are smarter than you?


Get Linkedin to get hired

Most companies, for example, only grant interviews to job applicants who have a strong presence on Linkedin. Why?  Because employers want to know they’re hiring someone who’s plugged into society.

Today, companies want people who can cultivate relationships, bring in new business, create strong vendor relationships and keep customers from heading for the exits.  The legal industry refers to these folks as “Rainmakers.”

This new-found emphasis on the importance of people skills has been well-documented in recent books such as A Whole New Mind by Daniel Pink, Outliers by Malcolm Gladwell and Wikinomics by Don Tapscott and Anthony D. Williams.


The Internet as a “friend collection” device

The Internet is a no-cost communication tool that helps you and your department be a Rainmaker.  Think of the I’net as a megaphone and social media as the volume dial on that megaphone.  Facebook, Linkedin and Twitter are–by the way–also no-cost.  Sweet!

Social marketing is a proven, inexpensive way to improve your network and improve business.

In four weekly phone calls starting April 7, I will teach you or perhaps someone on your marketing team how to become a Rainmaker using social media.  This four-phone call course is quite affordable and very useful, especially for small and new businesses.

This is simply the best social media program of its kind.  Attendees are very pleased:

“Marketing via social media has not been a well-paved road for me.  But each and every encounter I have with Michael kicks it up a notch for me.  Thanks so much!” -Leah Dunn, The UPS Store

“Michael Angelo Caruso helped improve my business’s online presence in a very short time.  I highly recommend him for your marketing needs.  Michael delivers!” -Dr. Steven Ringler, Plastic Surgeon


Facebook with purpose

The four phone calls are April 7, 14, 21 and 28 at 3:30 PM ET.  Playback recordings are available for 24 hours after each call.  The information given is NOT technical.  You will understand everything I teach you.

Register at http://tinyurl.com/SocialMediaCallsApril7

Log-in to your social media pages before calling so you can make changes to your Facebook and Linkedin pages in real-time.  Pretty cool!

Sign up today at http://tinyurl.com/SocialMediaCallsApril7.

So, all you Poindexters out there–feel free to dumb it down a little.  You don’t have to know everything, if you know someone who does.  Spend a few minutes a day adding friends to your FB, LI and TW networks.

And share this post with your network.

I look forward to talking with you and/or someone from your company on April 7!

The Perfect Apology–at Work and at Home

Sunday, February 21st, 2010
The perfect apology?

The perfect apology?

[You may reprint this article.  Please include the link to my site -- www.MichaelAngeloCaruso.com  --Thanks for spreading the word!]

Apparently, it’s not easy to master the art of apology. We sure have had enough practice lately.  Governor Mark Sanford of South Carolina, baseballer Mark McGuire, Presidential candidate John Edwards, TV host David Letterman and former New York Governor, Eliot Spitzer are just a few of the famous people who have had reason to issue an acceptable apology.

Except for Letterman–ironically the only professional comedian in the bunch–none of the apologies were taken very seriously.

Tiger Woods gave a very public mea culpa last week, proving that the perfect apology is beyond the grasp of the golf perfectionist.  Most people felt his speech suffered from too much stagecraft.

A while back, the United States Air Force shot a Chinese fighter pilot out of the sky. The pilot had flown too close to an American aircraft and did not respond to radio warnings. The unfortunate incident occurred during peace time, yet the United States did not apologize until months after the event.

When official condolences were finally issued, the language was stiff and heavily cloaked in qualification.  Political analysts surmised that U.S. politicos felt that an apology framed in remorse would somehow be an admission of guilt.

In the business world, warring departments, feuding workers and militant customers can make an apology just as challenging.   Image management and legal exposure often come into play, as well.

Spitzer’s apology, in particular, was a weird scenario.  You may recall that the former Governor got caught in a prostitution ring.   Spitzer resigned and apologized, but never mentioned or admitted that he broke the law.

Whether you’re famous or not, here are 5 Cool Ideas for words that heal at work and at home:

1. Be convincingly sympathetic.
A person’s greatest need is to be understood.   Of course, the best way to be convincingly sympathetic is to actually feel sympathy.  When apologizing, find time to listen to the people involved, even if you don’t necessarily agree with them.  Try not to be defensive.  This shared time is a great opportunity to stage an apology, but not if you’re argumentative.


2. Let people be “right,” even if they are wrong.

In our hyper-competitive society, many people are infatuated with being “right.”  Being right can be complicated because what is “right” for one person may not suit another.  Of course, in order to be “right,” someone has to spend time and energy proving someone else “wrong.”

When apologizing, it’s important to validate the other person.  Allow that person to cultivate and defend his or her opinions.  If you must argue, find ways to take yourself out of the argument by offering non-biased documentation to support opposing views.


3. You can apologize without admitting guilt.

The Merriam-Webster Dictionary lists three definitions of the word “apology.”  The most meaning is “an admission of error or discourtesy accompanied by an expression of regret.”  But an apology is also “a formal justification” such as a defense or an excuse.  The apology is a lost art.

Years ago, attorneys began winning court cases by depicting apologies as an admission of guilt.  An apology is not about admitting culpability or even involvement.  After all, I can tell an employee, “I’m sorry you’ve been so sick,” without actually having caused the illness.  If an employee takes a few days off due to a death in the family, you are certainly within your bounds to say something like, “I’m sorry for your loss” without being implicated in the death.


4. You can apologize without the other person apologizing.

Please forgive me.  These three words will put you on the fast track to healing, especially if they are delivered directly following your apology.  The words “please forgive me,” put the onus on the other person to set aside his or her resentment and anger.


5. Repeat the apology as necessary.

Remember the shampoo label directions when using “please forgive me.”  Repeat when necessary.  This tact worked magic when I first used it with one of my brothers.  I said, “I want to take complete responsibility for the bad things that have happened between us. I’m very sorry and would like to start over.  Please forgive me.”

Do you market a product or service?

Saturday, January 9th, 2010

Do you market a product or service? Do you ever market yourself for a job or key appointment?

Attend my Low-Cost, No-Cost Marketing, is a fun 3-hour program on Tuesday, January 19 and I’ll show you how to get great marketing results without breaking the bank.

REGISTER at http://tinyurl.com/Jan19AM

This short program will teach you how to:

- Build a stronger distribution list quickly and easily
- Monetize social media, such as Facebook and Linkedin
- Use the awesome marketing power of video
- Create the “perfect e-mail” to send to your list
- Improve dialog with your customers
- Teach customers to sell for you
- Use Linkedin to have customers write your ad copy
- Make money every time you send e-mail
- Sell almost any product or service online
- Succeed without expensive marketing campaigns
- Use autoresponders to improve service and increase sales
- Write Web copy that sells
- Use low-cost, no-cost tools and techniques to improve your bottom line

This is NOT a technical program. You will be able to understand and use
everything I talk about. In fact, you’ll most likely recoup the cost of this program in less than 30 days!

REGISTER at http://tinyurl.com/Jan19AM

Selling online is one of the easiest, most profitable ways to improve business, if you know what you’re doing and someone is helping you.


“Michael is a captivating and motivating speaker. Expect extremely
valuable content that you can use right away.”

-Jayne Burch, Owner, Web Enterprise, Development, Ann Arbor, MI

I’ll include time for Q&A. I want all of my clients to be ultra-successful.

Who should attend? CEOs, COOs, company Presidents, marketing specialists, salespeople, VPs of Marketing, entrepreneurs and anyone who wants to improve business by marketing online and with e-mail.

Save $100 per person, if you’re you’re on my distribution list and receiving the free 5 Cool Ideas newsletter! (Sign up at www.MichaelAngeloCaruso.com.)


What:
“Low-Cost, No-Cost Marketing” Seminar
When: Tuesday, January 19 (choose one of two sessions)
Morning session: 9 AM to Noon
OR
Evening session: 6 PM to 9 PM

Where: Trademark Productions (248-582-9210)
316 1/2 Main Street (above Tom’s Oyster Bar)
Royal Oak, Michigan 48067

Investment: Only $149 per person (regularly $249); use coupon code MITTEN if you are my Facebook friend and want to save $100!

REGISTER at http://tinyurl.com/Jan19AM

Sign up for this Internet marketing seminar within 48 hours and receive bonus gifts worth $78.

Bonus #1: My next I’net seminar at no cost ($39 value; just let me know which one)

Bonus #2: My Being the Best DVD ($29 value; I’ll bring copies to the seminar)

Bonus #3: Save an Hour a Day, ($10 value; you’ll receive download details after you register)

This will be one of the best programs you’ve ever attended or I’ll make things right with you. Register now, seating is limited.

I look forward to seeing you or someone from your company on Jan.19 in Royal Oak!

REGISTER at http://tinyurl.com/Jan19AM

Are these really the worst of times?

Thursday, January 7th, 2010

Do you know any negative people?

Some folks have trouble finding the bright side of things. We’re at the beginning of a fresh, New Year, a chance to develop new habits and even a new attitude, but many people have trouble getting with the program.

My mother was one of those negative people. She was a good woman, but I remember her complaining a lot about her husband and her sons.

For various reasons, she wasn’t able to feel good even when her life was going well. When mom was diagnosed with terminal lung cancer in 1992, she was forced to realize that those “negative” years would be the best years of her life. Such a shame.

Anytime is a great time for resolutions and self-improvement, but The New Year is a great time to recognize the sound of opportunity knocking and be grateful for all the good stuff in your life.

These are the best of times, if you want them to be. What do you think? Are these the best of times or the worst of times?

What famous people have you photographed? Matthew Brady was America’s first celebrity photographer

Saturday, October 17th, 2009

Composed in Montreal, Quebec, Canada–

Annie Leibowitz Lennon Ono shot I've been reading about celebrity photographer Annie Liebovitz.  She's taken scads of famous photos, including the shot of a naked John Lennon sprawled over Yoko Ono.

She's become a celebrity herself lately as journalists buzz about her having a baby late in life and her money problems.

Before there was Annie Leibovitz or Herb Ritts, there was Mathew Brady.

Brady is credited with being the father of phot journalism and was perhaps the country's first celebrity photographer. 

Before the Civil War began, Brady ran a very successful photo studio that catered to Presidents and other celebrities.  When the war broke out, he became the official lensman of the campaign. 

Brady was an interesting character on many levels. 

The photographer catered to the masses by providing dramatic and often graphic imagery of the campaign. 

He's credited with taking seven thousand of photos, although we now know that many of the shots were taken by members of his staff.  Indeed, Brady himself is seen in images that credit him as the photographer. 

After the war, things did not go well for Mathew Brady.  Tragically, Brady's eyes failed early in life.  The photographer's general health continued to decline and alcohol came into his life.  Even with all his fame and notoriety, his business eventually went bankrupt. 

Then, Brady suddenly experienced something that many celebrities go through.  He became a passing fad.

Brady had become known for providing over-size, over-priced prints.  Suddenly, even before the technical age, the photographer became of victim of advancing technology.

Mathew Brady died penniless in the charity ward of Presbyterian Hospital in New York City, in 1896, from complications following a streetcar accident.

What famous people have you photographed?

What distractions can you do without?

Saturday, June 27th, 2009
I live vicariously through mountain climbers.  Personally, I'm not into climbing, but it's thrilling to hear and read about high-altitude adventures.  John Krakauer's, Into Thin Airthe story of the 1996 disaster on Mt. Everest, is one of my favorite books of all time.
Mountain climber Recently, a climber named Mel Vanderbrug spoke to my Optimist club about his trek up Mt. Kilamanjaro.  He mentioned the word "scree" during his excellent talk.  Scree is a climbing term used to describe "the accumulation of loose stones or rocky debris lying on a slope or at the base of a hill."
Climbers want nothing to do with scree.  Loose stones and rock is a poor foothold.  If you're situated on a slope beneath another climber, scree rains down from above and slows your progress.  In a worst case scenario, scree can cause accidents and even death. 
 
Scree, in other words, is a distraction climbers can do without. 
 
Do you have scree-like distractions in your life?  Distractions always find their way onto the to-do list, don't they? 
 
The solution?  Keep potential distractions on a not to-do list and avoid them as if they provide a poor foothold, slow progress and even cause accidents. 
 
What kinds of distractions can you do without?

Business travel is always good for your company

Wednesday, June 3rd, 2009

I'd like to speak out on behalf of business trips. 

Thanks to American International Group (AIG) and a slew of other party animals, the business trip has gotten a bad name.  So, allow me to remind everyone of what we thought of business trips before the fog of economic despair and bitterness set over the land.

First, know that most business trips, while interesting and fun, often involve horrendously long hours.  Workshops, breakout sessions and three-hour dinners aren't most peoples' idea of a good time. 

To get to the event location, attendees with families must usually jump through all kinds of logistical hoops, including the procurement of a long-term babysitter, long-term parking and a relatively long-term seat next to an unusual person on an airplane. 

True, business trips are usually held in nice places with palm trees and nice hotels, but why should the most successful employees (those who are invited to off-site meetings) be subjected to sub-standard or uncomfortable accommodations? 

Second, the overwhelming majority of business trips are not over-the-top boondoggles.  Such outings are planned by rational, honest meeting planners, who are working with a reasonable budget. 

We do business meeting because they work.  In fact, they more than pay for themselves over time.  No amount of teleconferences, webinars, Skyping or Twittering will ever replace the spark and the energy of meeting with like-minded business associates. 

Here's my point.  Even during slow economic times, it makes no sense to cancel all business travel until further notice.

I've recently returned from keynoting a textile trade show in the Bahamas and promise you the meeeting agenda was serious and ambitious.  The meeting was attended by some of the hardest-working business leaders in the country.  

True, many of them brought their significant others to the islands and thought of the trip as a working vacation or a "vacation with purpose."  I think that's a smart way to travel for business. 

What do you think? 

-Michael Angelo Caruso, http://www.EdisonHouse.com

Wanna be a big thinker? Stop thinking like others

Friday, May 22nd, 2009

Every problem creates an opportunity, eh, Michael?

 

If that's true, the world's current spate of problems are presenting us with a treasure chest of happy options.

 

If better times are ahead (and they most certainly are), the challenge lies in being able to think big, even as everything we know gets smaller.

 

But, how on earth can one "think big" when:

 

-  Customers are spending less money?

-  Credit lines are being reduced?

-  Work forces are being down-sized/right-sized?

-  401ks and portfolios are being halved?

-  Family budgets are becoming smaller?

-  Job markets are shrinking?

-  Revenues are down?

 

 

The secret to thinking big–now or anytime–is to stop thinking the way most people think. 

 

You see, most people are average and average people don't actively spend time or energy thinking big.  In fact, average people don't think much at all.  Most people, as you know, are creatures of habit who develop daily routines that are rather automatic.

 

Years ago, we used the word "groove" as in "groovy" to describe a situation where everything is great, as in a comfortable routine.  Of course, over time a groove can easily become a rut and then thinking big becomes quite difficult.  

 

To shake yourself from this kind of situation, you must spend some time with people who don't think like average people.

 

I seek out quality time with Stephen Covey, Tony Robbins, Alex Mandossian and my brother Joe Caruso.  It's true that this quality time is usually spent reading their listening to their terrific audio CDs and reading their great books, but I've also had the pleasure of meeting the above four gentlemen on many different occasions.  

 

I met Joe the day he was born!

———————————————–

Listen in when I interview my brother, Joe Caruso, on the art of thinking big, Wednesday, June 3 at 4 PM ET.

 

Joe Caruso is an author, a consultant, a professional speaker and an idea man.  On June 3, Joe and I are going to have some fun with the subject of how to think big.

 

Own the 60-minute audio CD, which is packed with useful info and either way, you'll add valuable tools to your skill set.  I promise practical advice you can use forever. 

 

Who will benefit from this program? 

 

  -  Marketers

  -  C-level executives

  -  Salespeople

  -  Customer service representatives

  -  Entreprenuers

  -  Creative types, authors and speakers

 

Order the 60-minute audio CD recording; listen whenever you'd like; add the CD to your corporate library;

share with others.

Bill Gates and I are working on something

Saturday, April 4th, 2009

I'm working with Bill Gates on a project.  Actually, 1.2 million Rotarians like me are working together on a project that will finally eradicate the world of polio. 

Bill Gates Mr. Gates has donated $200 million dollars to Rotary International under the condition that our organization matches the funds.  Not an easy thing to do, but Rotarians are an ambitious, resourceful bunch of folks. 

Someone did the math and figured out that each Rotary club has to raise a few thousand extra dollars per year to meet its obligation.  This gave me the idea to hold professional development seminars for Rotary clubs and guests throughout North America. 

There are about 25 of these seminar events on my calendar, past, present and future.

I spoke to 125 people in southwest Michigan a while back and helped raise $4,800 in one evening.  Read the newspaper article.  The Rotary club of Van Wert, Ohio held a similar event and raised $12,500 for polio.  My goal is to help raise $100,000 in the next 12 months.

I belong to the Rotary Club of Troy, Michigan. 

Dig your well before you need the water

Wednesday, February 11th, 2009

We interrupt the usual flow of upbeat missives found in this space for a serious message.

Foreclosure Next Exit There's not much good news these days, but that doesn't mean you have to suffer, too.

Surely, you've noticed that many businesses are hurting.  But that's only part of the story.  As a business consultant, my job is to provide perspective and advice, so let me connect a few dots for you. 

The number of broken industries is staggering, but the real news is the number of industries that are probably going to go under or undergo major shifts.  The following industries are in serious trouble.  Notice how every downside offers opportunity:

1.  The book publishing business is a mess.  People aren't buying or reading books.  Many more publishing jobs will be lost as a result.  Publishers aren't paying new authors squat, driving many to self-publishing, which is the new business model. 

2.  The United States Postal Service (USPS) has huge problems.  The USPS lost $7.9 billion in the past two years.  How long before it takes a place in the long line for bailouts, bridge loans and rescue plans?

3.  The music industry is broken.  It's fitting that the music business just marked the 50th anniversary of "the day the music died."  The quote is a poetic lyric from the Don McClean song about the tragic plane crash that Buddy Holly, Ritchie Valens and the Big Bopper, but you can take the phrase literally now.  Free downloads and a reluctance to deal with the Internet has caught musicians, record moguls and retail distributors with their collective pants down.  Musicians are marketing themselves online and cutting out the midde man.

4.  The newspaper business is whacked.  The Detroit newspapers agency have become the first major metropolitan enterprise to announce it will cease daily delivery of its core product.  The agency has urged readers to "check them out online," and will probably become a newspaper company without a newspaper.  Similar dailies will probably follow suit.  Meanwhile, TV's The Daily Show and Web sites like The Huffington Post (not a real newspaper) and Rocketboom are kicking ass and taking names.

5.  The housing industry is not even close to recovering.  Home values fell for the eighth consecutive quarter.  The mortgage problem, as you know, was partly triggered by lax standards on the part of lenders.  Now the problem has spread throughout the credit industry like cancer.  People in a cash position are getting the house of their dreams for pennies on a dollar.

Are you depressed?  Don't be.  Every ending is a new beginning.  The pendulum always swings both ways.  When one door closes, another will  . . . well, you get the idea.

But, if you want to not be affected by bad news, you must do something other than observe it.

When problem solving, it helps to look for patterns.  The Internet, for example, is directly involved with four of the above scenarios.  Another pattern indicates the Internet isn't going away anytime soon.  Hey!  I've got an idea!  Maybe you should get involved with the Internet.

You'd think people would've figured this out by now, but consider these facts:

/Tons of people buy on e-Bay, but relatively very few people are using the site to sell goods and services. 

/One in four people still don't use the Internet.  Amazing.

/Facebook, Linked In and Twitter have gained popularity, but a stunning number of people abstain using excuses such as, "I don't want to put myself out there."  Hello?!

It's probably too late for the newspaper business, the music industry, the United States Post Office and the book publishing business.  The World Wide Web has forever altered their existence. 

But it's still early for you to take advantage of the Internet.  Dig your well before you need the water. 

-Michael Angelo Caruso, http://www.EdisonHouse.com.

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