The art of the introduction is not easy.
It’s like a golf swing in that many little things have to be done right.
Consider all the elements of the Perfect Introduction and that all have to be done in real time:
a. Use both parties’ names
b. Give a compliment about each person to the person he or she is meeting
c. Present the man to the woman
d. Present the younger person to the older person
e. Present the lower-ranking employee to the higher-ranking executive
f. Offer each party a relevant, timely reason for the introduction
g. Help spark conversation between the people
The art of the introduction gets even more challenging when the connection is being made electronically.
I always appreciate it when people offer to connect me to their bosses, meeting planners, and people who plan training events.
How to introduce me (or anyone) via email
People are kind to want to introduce me to others.
Let’s assume you’d like to introduce me to a potential client who might want to hire me to deliver a motivational talk or leadership training session.
Here’s what works best to help me get the gig:
1. Send the person an email and cc me. This way, I can “reply to all” and close the loop.
2. Say something nice about me to the third-party. Make the compliment specific, please. The goal is to make me stand out in the other person’s mind. You might write something like:
“Michael is one of the best speakers I’ve ever heard on the subject of leadership, marketing, and general motivation. He’s exciting, funny, and could be a perfect fit for your company.
His keynote and training topics: http://www.michaelangelocaruso.com/events/seminars/
His speaking style in two minutes: https://www.youtube.com/watch?v=1zHpgCtx5m0
Please let me know how things work out.”
The third-party quickly understands that you have done him or her a favor by recommending a vetted resource.
3. The connection gets made. When I receive the email, I’ll follow up by clicking “reply to all.” I will first say something nice about you to the other person. Then, I will ask how I may be of service. I don’t do a “hard sell” and I promise I will never embarrass you.
Now the third-party and I can communicate directly, which streamlines communication and moves things along quickly.
Use this introduction formula to introduce other people and you can also ask your referral partners to use it with you!
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Assume the answer is “yes,” especially if you provide attribution by including Michael’s website, which is www.MichaelAngeloCaruso.com.
Want to be a better networker online and in real life?
A wise man once said, “You will be the same person in five years that you are today, save the books you read and the people you meet.”
If people are your greatest resource, then you should do everything in your power to “network on purpose” by building strong distributions lists and sharing quality information.
People are your greatest resource so you should have large, potent networks of quality individuals.
Speaker and author Michael Angelo Caruso has built strong networks in three industries: entertainment, telecommunications and the speaking/publishing business.
He teaches his best techniques for networking in the 60-minute audio program, Networking Like a Pro. This CD comes with a 30-page, companion e-book.
Like all of Michael’s products, it comes with a 100% unconditional money-back guarantee should you be unhappy with the product for any reason.
