Archive for the ‘Music’ Category

Meet people as fast as you can

Monday, August 1st, 2011
Quincy Jones Michael Angelo Caruso blog

Quincy Jones

I read Q:  The Autobiography of Quincy Jones a while back.

Quincy has had an amazing life.  Most people know him as the producer of Michael Jackson’s, Thriller, but Q has worked with hundreds of famous people, including Frank Sinatra, Lesley Gore, Ray Charles, Duke Ellington, Count Basie, and Miles Davis.

Originally a music arranger, Quincy met a lot of musicians before he turned 21-years-old.  By most accounts, Quincy took care of his relationships and one friendship led to another and so on, resulting in a lifetime of fruitful collaborations.


You only have to meet someone once

The French have a delightful way of saying “goodbye.”  They say, “à la prochaine,” which means, until the next time.

I like this way of signing off because it downplays “goodbye” and emphasizes the next hello.

alex mandossian michael angelo caruso blog

With Alex Mandossian in Los Angeles

For years, I’ve said “goodbye” to friends, retail clerks, and even strangers I meet by saying, “See you next time.”

Call me crazy, but I feel that once I meet someone, I never have to meet them again.

Once I begin a relationship with you, for example, we never have to start over again; we can merely pick up where we left off.

My friend, Alex Mandossian, one of the smartest Internet marketers in the land, likes to sign off with the phrase, “I hope our paths cross again.”  It’s the same concept.


People are your greatest resource

When asked to speak to students at commencements and other keynote events, I advise youngsters to meet people as fast as they can.  That way they can begin relationships that will serve them for decades.

Do this online, as well.  The average social media user has between 120 and 150 Facebook friends.  Increase that number for better-than-average return from your online networking.

This same principle can be applied in business when it comes to communicating, marketing, and even blogging.  Just try to connect in meaningful ways.  Give continuous value to people.

And like Quincy, meet people as fast as you can.

-Michael Angelo Caruso, Royal Oak, Michigan

The Beatle business

Wednesday, December 8th, 2010
The Fab Four

The Fab Four

On the anniversary of John Lennon’s death, I’m remembering how many people thought John was the leader of The Beatles, while Paul did 80% of the work.

The Beatles was a strange little business entity that only lasted for about ten years.   The company turned a pretty good profit and customers seemed to enjoy its products and services. The company had four managing partners; four distinct and disparate personalities.

John was the poet of the group, the relater.  He wore spectacles and liked to write.  He composed songs with titles like Imagine and In My Life.  You’d have to be a relater to write songs with those titles.  He cultivated a personal creed:  Give peace a chance (also a pretty cool song).

George Harrison was the thinker of the group. He was the first of the four to travel to India to study transcendental meditation with the Maharishi. A quiet personality by comparison, George learned how to play a sophisticated stringed instrument called the sitar. He eventually released a slew of solo albums, choosing to call one of them, All Things Must Pass.

Paul McCartney was the director type personality. Paul was the leader of the group almost since its inception, which surprises a lot of people because he was the “cute” one and because John was often the spokesperson.

Efficiency and productivity are very important to directors, so Paul often took charge in the studio.  He even took over the other Beatles’ instruments on occasion. Paul knew what he wanted and was extremely dedicated to making it happen.

In some ways, rampant productivity is therapeutic to directors like Paul. When John was assassinated on December 8, 1980, the media wanted Paul’s reaction, but they couldn’t find him until the next day. The reporters shoved a microphone in his face as he was on his way . . . to the recording studio.

When his longtime wife died, Paul worked through the grieving process his own way – - by recording a collection of tunes and dedicating the package to his recently deceased Linda.

Finally, Ringo Starr was the socializer of the group. He’s had his share of problems with addiction. Ringo sang lyrics for the band like “don’t pass me by” and “we all live in a yellow submarine.”

Around 1967, the Beatles were under deadline on a major project.  They had yet to achieve consensus on basic decisions such as the new product’s packaging and their producer George Martin, was growing frustrated.

After weeks of trying to get the lads to work it out, Martin finally said, “Bullocks to this!” and made the cover of the album white.  And that’s how we got The White Album.

The album won all kinds of awards for creativity.

R.I.P., John Lennon.

Who is your favorite Beatle and why?

-Michael, www.MichaelAngeloCaruso.com

How Coldplay monitors its customer service

Tuesday, July 21st, 2009
Have you heard of the band, Coldplay?

Coldplay In a recent interview, Chris Martin, lead singer of the Emmy award-winning British rock group Coldplay (Viva La Vida, Yellow, Clocks), spoke about the clever, but simple way he and his bandmates determine which songs to include in their concerts. 

"We can't see all that well from the stage," explains Martin.

"But we can see the lights from all the doorway exits," he adds.

"So if we see silhouettes in the doorways it means people are going to get a hot dog, or whatever," he laughs.

Martin says he tries to make sure there are no silhouettes at the exits.  "I know we're doing okay when all the exits are clear."

 

"Watching the Exits" – a one-hour conference call for your
top employees
 

Do you like Coldplay's customer service idea?  Me, too.  I like ideas

that are inexpensive and easy to implement.  

 

Are your employees watching the customer exits?  Does your company

use all the easy, inexpensive ways to monitor customer satisfaction and 

keep clients from leaving? 

 

Let's hold a special, one-hour teleconference call with your work team

to generate valuable customer service and marketing ideas.   

 

I'll help you and your team:

 

-  Collect simple, clever customer service techniques that really turn heads 

-  Give away a valuable product that earns loyalty and doesn't cost anything

Become recognized industry experts

-  Get more excited about coming to work

-  Be affirmed and acknowledged

 

http://tinyurl.com/WatchingTheExits

 

Use the above link to contact me within 48 hours and I'll give each member of

your team a copy of my 5 Cool Ideas for Succeeding at Work e-book ($10 value).

 

I'll call as soon as I receive your response so we can arrange a convenient

date/time for the conference call and I can ask a few background questions. 

 

This will be the best conference call you've had in a long time or I'll make

things right.  Use this link to put things in motion:

 

http://tinyurl.com/WatchingTheExits

 

Call me now if you'd like to talk before committing to the conference call.

I'm excited about talking with your team and can't wait to get started.

 

-Michael Angelo Caruso, Edison House

 

So how do you know if people don't like your product or service? What is your Silhouette Factor?

I’ve Loved These Days

Saturday, June 6th, 2009
Posted from Freeport, Grand Bahama Island-
 
Just a quick reminder that, believe it or not, we will all look back on these rough couple of years with fondness.  Good things are happening all around us.  Babies are being born, awards are being won, art is being created, but it may take us a while to appreciate these "good old days."
 
My brother Rob is a bigshot at Corporate Express (Staples).  His recent CD mix got me going on Billy Joel's "I've Loved These Days," so I had a closer look at the lyrics.  It's a simple song, certainly not poetry or even Billy's best work. 
 
Billy Joel But ILTD is strong and the kind of quality writing that has BJ can knock off in his sleep.  Here's my take on the lyric:
 
 
"I've Loved These Days" by Billy Joel
"Now we take our time

Why Frank Sinatra was bigger than Sammy Davis, Jr.

Wednesday, January 14th, 2009

Altovise Davis passed away from stroke recently at age 65.  By most accounts her life had fallen apart since her husband, Sammy Davis, Jr. died.  Hopefully she has finally found peace.

I recently read, Deconstructing Sammy, the story of how Sammy Davis, Jr., one of the greatest entertainers of his time.  Sammy died $7 million in debt.

This is the famous dancer, actor and Grammy award-winning singer, who recorded Old Black Magic, I Gotta Be Me and perhaps most famously, The Candy Man.

Sammy was a talented impressionist, a good singer, a funny comedian, and a gifted dancer.  Many people think he was far more talented than Frank Sinatra. 

 

So why did Sinatra have a better career?

Sammy Davis Jr It’s true that Davis made bad decisions and hung around with some unsavory characters, but then again, so did Frank. 

It’s also true that African Americans of that time were still being subjected to blatant forms of racism and inequality.

But, according to the author, Matt Birkbeck, the entertainer’s biggest mistake was not negotiating to own his own master recordings.

Artists who own their own masters usually enjoy much higher residual or passive income.

Sammy Davis, Jr. grossed over $50 million over a six-decade career, but by age 50, the bulk of his income was derived from live performances.  

For almost all of his life, Sammy would have to work–that is, physically put in time–in order to get paid.

By contrast, Frank Sinatra, whose career also lasted 60 years, signed contracts that called for ownership of the masters to revert back to Old Blue Eyes. 

Frank even owned his own record label, Reprise.  And guess who was under contract to that label?  That’s right, Sammy Davis, Jr.

Davis practiced the old work model:  work once, get paid once.  Frank found a way to work once and get paid over and over again.

 

Be like Frank

michael angelo caruso info products industry expertEveryone reading this message has an opportunity to practice the newer work model.  It’s easier than ever to work once an get paid over and over. 

The easiest way to do this is to become a recognized expert in your area of expertise.  Do this by writing articles and giving presentations. 

To get paid over and over for the same work, all you have to do is create an information product that helps people. An info product is a book, an e-book, a podcast or audio program or even a video.

From Nashville, TN,

Michael Angelo Caruso

 

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