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Archive for the ‘Marketing’ Category

I blog on Monday, am asked to do a radio interview on Tuesday

Monday, June 27th, 2011

Many people complain that they don’t get any juice from their blogging activity.

The problem is usually related to one of two issues.

1) Not enough people are seeing the blog.
2) The blog topic isn’t interesting enough.

By “interesting,” I mean relevant and by “relevant,” I mean something that is in the news. Extra points, if the blog topic is related to what you’re marketing.

Never forget that the Internet works on keywords, so your blog has a better chance of being read if it contains the most popular keywords of that particular day. A good place to get your daily keywords is from news sites, such as www.CNN.com.

Here’s how this formula worked to a tee for me this week.

Peter Falk, TV’s Lt. Columbo, died late last week. I posted a blog about how Columbo’s famous “just one more thing” line became an effective selling tactic and pushed it out to my social media platforms.

Radio show morning host, Michael Patrick Shiels, a connection in my vast social media network, read the blog and had his producer contact me for an interview.

(By the way, another author/speaker in my city also had the idea to post about Columbo, but he incorrectly spelled the name “Colombo,” which no doubt reduced his number of original views. Spelling counts, people.)

You can hear the interview tomorrow morning, Tuesday, June 28 at 6:45 AM ET at MichiganTalkNetwork.com.

Of course, once the interview was booked, I reposted the same topic along with the new development to squeeze extra juice out of the topic. I might even create an “epilogue post” after the interview is completed.

Good luck with blogging and all your marketing efforts!

~~~~~~~~~~~~~~~

Anyone can blog. Listen to Michael Angelo Caruso interview with Paula Parisot, a soccer mom and paid blogger. The 60-minute audio CD is titled, Blogging for Profit.

Tags: blog, blogging, blogging for profit, columbo, michael Angelo Caruso, michael patrick shiels, michigan talk network, paula parisot, peter falk, Social Media
Posted in Blogging, Career development, Communication, Creativity, Entertainment, Entreprenuers, Growing Your Business, Internet marketing, Marketing, Personal Development, Problem Solving, Selling, Social Media, Success, Weblogs, Writing and Publishing | No Comments »

Valuable sales lesson from Lt. Columbo

Sunday, June 26th, 2011

Peter Falk, who played one of television’s greatest characters, passed away last week, but not before giving salespeople one of the greatest closing techniques of all time. Tweet

Falk played Lt. Columbo, a bumbling police detective so unusual, he didn’t need a first name. Columbo was a true original, a slow-moving, hunched over man wearing a rumpled raincoat and carrying a stogie.

Columbo never seemed to know which way was up—until he solved the crime, usually by tricking the perpetrator into talking too much.

The TV detective used what we now refer to as “Doorknob Close.” His patented “close” was to turn around as he headed out the door and say something disarming like, “Just one more thing.” [Watch the 5:02 mark in the above video.]

The Doorknob Close, also known as the “Reverse Close,” works best when the detective/seller has given up and is literally saying “goodbye” to the perpetrator/prospect.

No seller ever plans to use the Doorknob Close, but it can be very useful because it contains the element of surprise. Here’s how it works.

Let’s say a sales presentation does not go well and the prospect has not been forthcoming regarding his reasons for not buying. Perhaps the prospect has ended the presentation by saying something such as, “I need more time to think about it.”

The salesperson thanks the prospect for his time and slowly walks to the door. The seller places her hand on the doorknob and then suddenly turns around and says, “Now that the presentation is over, may I just ask . . . why didn’t buy from me today?”

Peter Falk

The timing of this question makes it much more effective than if it’s asked earlier in the presentation because the prospect, thinking the presentation is over, begins to relax.

The Doorknob Close is powerful because it catches the prospect in an unguarded moment. The question, when posed from the doorway, almost always results in new information, which the seller can then use as an opportunity to reopen the discussion.

Caveat: Do not reward an honest answer by re-entering the room, taking your coat off and asking for another cup of coffee. The Doorknob close is an extra opportunity to close, but don’t try to force the prospect into immediately reversing his decision.

The Doorknob Close in Action

As with all the closes, there are many variations. One of my clients, a national retailer of automobile tires, uses what they refer to as a “second effort” to convert the sale as the prospect is walking out the door.

A person who is leaving the store without making a purchase may not return, so the employee tries to re-engage the prospect before he leaves the premises. This technique can be used on the telephone, too.

Thanks, Lt. Columbo!

The Doorknob Close has rescued countless sales through the years. Never give up on asking one more question and keeping dialog open. Sometimes that “one more thing” is the sale. RIP, Peter Falk and Lt. Columbo.

Every seller should know about 22 ways to close

Want to close more sales and make more money? Learn more sales closes from 22 Sales Closes That Work, a one-hour audio program and 30-page e-book that will help you improve your sales numbers almost overnight.

As with all of Michael Angelo Caruso’s offerings, this product comes with an unconditional money-back guarantee.

Tags: closing, just one more thing, lt. columbo, michael Angelo Caruso, peter falk, sales trainer, sales training
Posted in Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Marketing, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Selling, Speaking, Success, Training | No Comments »

Social media tips galore

Thursday, June 23rd, 2011

There are two types of people using social media.

The first type likes to mosey through a do-it-yourself program. It’s a comfortable pace and they have a lot of fun.

The second type is always thirsty for ways to get practical tips that save time and produce revenue. This group also has a lot of fun, but they also find ways to build brands and make money.

The latter group likes to “Facebook with purpose” and these are the folks who tend to seek me out for help.

Here’s a partial list of what I teach in my social media sessions, which will help you improve your business almost immediately. This program includes dozens of proven strategies for securing a stronger Internet presence using Facebook (FB), Linkedin (LI), Twitter (TW), and YouTube (YT). Tweet

This is non-technical content:

Facebook is the New White Pages

- Learn how social media will help your biz when you use it as a system
- Appreciate how FB, LI and TW are alike and different
- Grow your friend list without getting slapped by the “Facebook police”
- Use Michael’s “3K Klub” trick to get FB friends to help you sell
- Protect your name online; learn valuable image marketing tips
- Discover the single best way to engage Facebook friends
- Add 100 additional connections in a flash
- Arrange for your FB posts to go to Twitter at the same time
- Use the “Notes” tab to provide more content
- Get Michael’s proven strategies for micro-blogging
- Improve dialog 0n FB, so you’re getting more biz and less small talk

Linkedin is the New Yellow Pages

- Get the most from cyber-introductions
- Learn LI’s best (hidden) feature
- Build a highly qualified list of prospects on Linkedin within 30 days
- Get a secret way to direct message groups of Linkedin contacts
- Arrange five more key Recommendations on Linkedin
- Learn clever ways to re-purpose those testimonials
- Leverage the power of LI groups
- Use LI polls to test-market ideas
- Market targeted messages to Linkedin sub-lists
- Why you should post .pdfs, even though Google can’t read’em
- Use Linkedin to push your competition off the first page search results

Twitter, Video Marketing and How They Work Together

- Use Twitter as early warning system for customer service issues
- Connect your social media platforms
- Harness the awesome power of video marketing
- Learn why Twitter is more important than FB and LI combined
- Establish a Twitter presence by making 100 your firs day
- Improve your Twitter page background and readability
- Integrate your social media marketing with your regular distribution list
- Schedule your Tweets to occur 24×7
- Learn Video production secrets to save you tons of time and money
- Keep YT from recommending your competition in “related” vids
- Use video marketing to get happy customers to sell for you

Let’s talk!

Your first consultation is free! Just give my office a call at 248-224-9667. Let’s get the word out.

Tags: California, facebook, Florida, Internet marketing, linked, michael Angelo Caruso, michigan, oakland county, Social Media, tips, twitter, youtube
Posted in Blogging, Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Internet marketing, Leadership, Marketing, Personal Development, Problem Solving, Social Media, Success, Training, Writing and Publishing | No Comments »

The second most important web site for your business

Sunday, June 19th, 2011

Internet marketers and business owners always ask me where they should be putting their marketing efforts. Of course, your company Web site is a critical place for you to spend time and money.

But what’s the second most important Web site for your business? I’ll give you a hint.

It’s not Linkedin. And it’s not your Linkedin business page, although you should have one.

It’s not your Facebook page. And it’s not your Facebook business page. You should have one of those, too.

The second most important Web site for your business is not YouTube.

It’s not even Google.

These are all valuable sites for marketing your products and services, but the one site that should be a part of every online business in 2009 is …

Twitter.

Here’s why in one sentence–Google crawls individual Tweets. Tweet this article.

You can post Facebook status updates all day and night, but Google will not see them. The same is true for your Linkedin status updates.

But, Google indexes your individual messages on Twitter and makes them available to people doing Web searches forever. Of course, you’ll be putting key words in your Tweets, but imagine what will happen when you’re putting your Web site address (or an abbreviated version of it) in 80% of your Tweets.

This is probably hard to imagine because Facebook and Linkedin don’t work like this. Twitter is more powerful than Facebook and Linkedin combined!

That’s why, if you aren’t using Twitter, you are missing out on the greatest opportunity for building relationships with your customers and prospects. You are missing out on the best free branding tool on the web.

And you are missing out on huge amounts of free traffic and increased sales!

There’s just no excuse for any business, large or small, to not be using Twitter, which has improved my reach immensely. I’m on Twitter at @MichaelACaruso

Learn more about using Twitter and other social media platforms from my four CD program–a home or work study course titled, Social Media for Work. For a limited time, I am including a free 30-page, social media e-book with all orders, so click today!

Best of luck on all your marketing efforts. I you want training or other types of help, let me know. Let’s get the word out!

-Michael Angelo Caruso, Royal Oak, Michigan

Tags: CDs, facebook, google, Internet marketing, linked, michael Angelo Caruso, Social Media, social media for work, twitter, youtube
Posted in Career development, Communication, Creativity, Customer Service, Entreprenuers, Growing Your Business, Marketing, Problem Solving, Sales and Marketing, Selling, Social Media, Success, Training, Writing and Publishing | No Comments »

The best keyword is “research”

Wednesday, June 1st, 2011

Search has become a very important business tool.

Businesses all over the fruited plain are constantly trying to figure out the best keyword to use on their Web sites.

The best keyword for all of us, it turns out, is “research.”

Brother Dave on left

And search engine optimization (SEO), despite its complicated moniker, offers some very simple marketing lessons. I’m reminded of something my brother Dave Caruso taught me a while back when we were trying to improve the effectiveness of my Web site.

My site has always had a number of products and programs related to “self improvement.”

Dave, a great linear thinker and fantastic “systems” guy, did a few quick Google searches to compare how often people search “self help” vs. “self improvement.”

He found that the following variations gave these totals (results in millions):

Keyword search # of hits

self-help 89,700

self help 89, 600

self improvement 30,200

self-improvement 21,200

This was HUGE and I immediately wanted to change my site to take advantage of this discovery.

Then, Dave checked the number of hits for one more term: “personal improvement.” At the time, those key words showed 124,000,000–far more than the other key word phrases!

“Personal improvement” was the keyword phrase to optimize. Thanks, brother!

When doing SEO, make sure you do research to discover which key words and phrases will rank highly. You may be surprised!

Keyword research helps people find me, even if I’m in Royal Oak, Michigan. Which, um, I am. – Michael Angelo Caruso, Motivational speaker, Internet student

Tags: dave caruso, google, Internet, keyword, keyword research, michael Angelo Caruso, motivational speaker, research, search engine optimization, seo
Posted in Blogging, Communication, Creativity, Growing Your Business, Information products, Internet marketing, Marketing, Personal Development, Problem Solving, Sales and Marketing, Selling, Social Media, Success, Writing and Publishing | No Comments »

Why Charlie Sheen is smarter than you

Friday, April 15th, 2011

"Sheenius"

The Charlie Sheen Freak Show may not have ended, yet, but many people have already drawn some conclusions. At this point, for example, most people consider him to be an idiot.

[Facebookers, click "View Original Post" to read this entire article.]

Which is why it ‘s probably painful to discover that Charlie Sheen is smarter than you. Tweet

Charlie Sheen is smarter than you–and me–because he was able to teach us something. In fact, this “Sheenius” has been a terrific source of advice. Oh, one might argue that Charlie doesn’t “teach” us as much as he “reminds,” but let’s not split hairs.

Plato said that we never really learn anything; we are merely reminded of things we already know.

This may be the first blog post to mention both Charlie Sheen and Plato. You’re welcome.

Here’s a partial list of the lessons learned from Charlie Sheen:

Be happy where you are. The grass is not always greener on the other side of the fence.

Being just a “Good Time Charlie” is not much of a career. Or lifestyle. Or life.

Treat everyone–especially women–with respect. Even if you can still live with yourself, no one else will be able to live with you.

Behavior should be a reflection of your priorities. Few things are more important than being a responsible father.

“Do everything in moderation,” as my mom used to say.

What happens on the Internet stays on the Internet. If you must act like a clown, make sure it’s not being recorded. Duh.

It doesn’t pay to lie. (Remember Sheen’s emergency trip to the hospital for his “hernia?”)

A bird in the hand is worth two in the bush. Charlie had the best paying job on television. Now he has several smaller opportunities to consider.

Just because one is high-paid, doesn’t mean one is talented.

It’s usually not a good idea to have a spat with your boss. It’s even less advisable to make the spat public.

Finally, it’s not always obvious when someone learns a lesson. Sometimes, behavior modification takes a little while to kick in. Let’s hope this happens before Mr. Sheen really hurts himself or someone else.

-Michael Angelo Caruso, Royal Oak, Michigan

www.MichaelAngeloCaruso.com

Tags: career, charlie sheen, entertainment, Internet, michael Angelo Caruso, plato, talent
Posted in Blogging, Career development, Communication, Creativity, Entertainment, Internet marketing, Marketing, Personal Development, Problem Solving, Self improvement, Success | No Comments »

3 tricks for repurposing content

Sunday, April 10th, 2011

I generate a ton of content!

You may know that I produce a bi-monthly newsletter, post three blogs a week, and maintain multiple accounts on Linkedin, Facebook, and Twitter.

I also conduct monthly teleseminars, post tons of video on my YouTube and Vimeo channels and have created over 75 information products.

People often ask me how I get it all done. Sometimes I wonder, too!

My favorite magic trick

One of my “tricks” involves repurposing content. It’s a useful technique for anyone who works as a leader or supervisor, salesperson, customer service rep or whatever.

When you repurpose your great content, your information becomes accessible to more people in more convenient ways. When your relevant content shows up in multiple places, YOU become more familiar, and people start thinking of you as an industry expert. Pretty cool!

Do you ever give presentations? Here are three easy ways to make your talk available in different modalities:

1) Record your live presentation with a digital recorder like those sold at Radio Shack. Then, import the sound file to a free audio editing program such as “Audacity” and burn audio CDs to giveaway or sell.

2) Record a three-minute highlight of your speech with a Flip video camera and post the clip on YouTube. Be sure to display your Web site on the “bottom third” of the screen to drive traffic to your Web site.

3) Publish an e-book version of your speech. Use voice recognition software to create a transcript or keystroke the speech into a Word doc (if you use a PC) and convert the document into a .pdf.

Oh, and congratulations! When you do #3, you’ll officially be a published author!

Churn out your own info products

For dozens of more tips on this subject and to generate a passive revenue stream for yourself, listen to my 60-minute audio CD, How to Create Info Products. It comes with a 30-page e-book, too!

Thanks for your interest in self-improvement. Now go repurpose some of your great content!

-Michael Angelo Caruso, Royal Oak, Michigan

Tags: facebook, flip video, info products, Information products, Internet marketing, michael Angelo Caruso, michigan, radio shack, repurpose content, royal oak, twitter, vimeo, youtube
Posted in Blogging, Career development, Communication, Creativity, Entreprenuers, Growing Your Business, Information products, Internet marketing, Keynote, Leadership, Marketing, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Selling, Seminar, Social Media, Speaking, Success, Training, Weblogs | No Comments »

Resume tip–your resume doesn’t matter

Sunday, March 6th, 2011

Readers always write…

Hi, Michael-

I’ve recently had to update my resume so I can upgrade my job. I consider myself a good writer, but it’s been quite a challenge getting this project done. I’m still not happy with my resume and wondering if you have any tips for me. I’ve attached a copy to this e-mail message. Thank you!

Sara in Bloomington, Illinois

Hi, Sara-

A lot of the best jobs are filled without using the resume process. The best way to get a good job is through networking, which allows you to become recommended or “pre-approved” by a trusted third-party. More info on how to do this in a future post.

So now that I’ve told you that a resume doesn’t matter, let me explain how you can make yours better…

Your resume looks very good, Sara! I’m returning it to you with a few minor suggestions for improved grammar and syntax. I am also listing my advice on how to “punch up” a resume.

Tips:

- All the experts recommend a one-page resume
- Play down past jobs (use one or two lines max for each)
- Use present tense for present situation, e.g. “demonstrated” should be “demonstrates”
- Use parallel construction for bullet points; begin each bullet with an active verb

Bonus ideas

Here are a couple of special “Michael techniques:”

/Recycle the exact language from the job posting.

/That way, your resume is more likely to make you look like the perfect fit.

/The resume is a kind of meaningless tradition. It’s far better to secure the job first and then submit the resume as a required formality.

/So, how does one get the job before submitting the resume? Use online research tools such as Linkedin and Google to learn more about the company. Of course, you should visit the company’s Web site, but learn even more about the specific people involved such as:

- Who will be interviewing you?
- Who will you be working with?
- Who will be your boss?
- Who is your potential boss’s boss?
- What can be learned from their social media or YouTube activities?

Once you have the names of these individuals, search them online to discover anything you can, such as:

- Where they live?
- What church do they attend?
- Do they blog?
- What they’ve presented on (presentation pdfs often come up in this type of search)

The idea is to get into the same orbit of one or more of these people so they can get to know you and possibly champion your cause.

Caveat: Don’t be aggressive or even assertive when doing this. A sincere compliment when friending someone on Facebook will usually do the trick. You might contact the person to offer insightful research on one of their
favorite topics. Don’t necessarily make it known that you are applying for a job.

When you show interest in others, others show interest in you. -Michael Angelo Caruso, American author and speaker, (1958-present –ha!)

Then, when the moment is right, say something like, “Oh, by the way, the reason for my interest in xxxxx is that I’m thinking of applying for the xxxxx position.”

You’re on your way to a some useful information, an endorsement, a champion, and hopefully, a new job!

Good luck!

Michael Angelo Caruso, Royal Oak, Michigan

Tags: facebook, Marketing, michael Angelo Caruso, new job, resume, Social Media, tips, writing, youtube
Posted in Blogging, Career development, Communication, Creativity, Internet marketing, Marketing, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Social Media, Success, Writing and Publishing | No Comments »

5 reasons to blog–even if nobody reads it

Friday, February 25th, 2011

Most people haven’t figured out blogging, yet. That’s because blogging, that is writing, is a discipline like playing the trumpet or flying an airplane. Or juggling. It takes time and effort to make it worthwhile. It also helps to be motivated, which usually happens when one is a little knowledgeable about the discipline.

Here are 5 reasons to blog, even if nobody reads it, followed by a chance for you to learn more from a soccer mom I interviewed who now gets paid to blog for other people.

1. Search perks. Internet search engines love fresh content. Since blogs, especially WordPress blogs, are easily updated your company is more likely to be found even if you create a blog post once per week. Blogs are the new Web sites.

2. Perpetual value. Time and again, I am contacted by people who tell me they read an old blog post and liked what I had to say. Some of these folks turn into customers. Your blog content keeps working for you year after year!

3. Drip marketing. Periodic blog posts are a great way to keep in touch. People will never forget about you because they are always being reminded. Rig your social media sites to automatically post blog articles.

4. Virtual salesperson. SAP advertises training services in a sidebar on its blog. Wegmans grocery store blogs about recipes that use their food products.

5. Massive public relations reach. If your blog is consistently good, you may get picked up by an aggregation service. When this happens, your lil’ ol’ blog could be read by hundreds of thousands of people!

________

Soccer mom and paid blogger, Paula Parisot

A while back, I interviewed Paula Parisot, a soccer mom who now gets paid for blogging. A non-techie by her own admission, Paula talks about how she does it and shares valuable tips on how you can get started doing the same. That is, unless you can’t use the money. Learn more Blogging for Profit by listening to this fun CD.

It was fun interviewing Paula. She takes a “real-world” approach to things and I think you’ll like her!

-Michael Angelo Caruso

Royal Oak, Michigan

Tags: aggregation service, blog, blogging, drip marketing, flying an airplane, Internet, Internet marketing, juggling, michael Angelo Caruso, michigan, paula parisot, royal oak, sap, Social Media, speaker, trumpet, wegmans, Wordpress
Posted in Blogging, Career development, Communication, Creativity, Customer Service, Entertainment, Growing Your Business, Leadership, Marketing, Personal Development, Problem Solving, Sales and Marketing, Self improvement, Weblogs | No Comments »

Facebook is not Internet marketing

Sunday, February 20th, 2011

So you’re spending hours on Facebook (FB) building a “brand” so you can earn “extra revenue” that will allow you to “retire.”

Let’s be serious.

If you’re marketing on Facebook but not on Twitter (TW), you’re wasting your time. Why? Because the Internet works in the aggregate, that’s why.

A healthy Facebook following means little compared to a healthy following on the Big Three social media platforms–FB, TW, and Linkedin (LI), with a YouTube presence added to the mix.

Each of these platforms offers something special to the branding process, more colors, if you will. You wouldn’t fill your wardrobe with only navy blue shirts and pants, would you?

Twitter, for example, is more important than Facebook and Linkedin combined, for example, because search engines such as Google crawl individual tweets. This is extremely important to driving traffic to your Web site!

Essentially, we’re talking about doing things that drive traffic to your Web site and money to your bank account. This is done by systematically developing your brand using important, albeit inexpensive web online platforms, so beware of “social media experts” who only want to help you with Facebook because “that’s all you need.”

Here are two training options that I offer clients–

Package #1: Substantial Social Media Platform within 90 days

Facebook is the New White Pages

Social media can help your biz when you use it as a system; how FB, LI and TW are alike and different; growing your lists; how to protect your name online; valuable photo tips; the best ways to draw people in; add 100 qualified friends in a flash; arrange for your FB posts to go to Twitter at the same time; use the “Notes” tab to provide more content; use Michael’s proven strategies for micro-blogging; improve dialog with your FB connections; answers to your questions, unlimited e-mail access to Michael for 90 days

Linkedin is the New Yellow Pages

How to maximize cyber-introductions; LI’s best (hidden) feature; beef up your presence on Linkedin by adding 75 qualified connections within 30 days; arrange five more key Recommendations on Linkedin; clever ways to re-purpose those testimonials; the power of LI groups; how to use LI polls to test-market ideas; answers to your questions, unlimited e-mail access to Michael for 90 days

Twitter, Video Marketing and How They Work Together

Using Twitter as “defensive marketing;” connect your social media platforms; employ the awesome power of video marketing; why Twitter is more important than FB and LI combined; establish a Twitter presence right away by adding 100 additional connections; improve your Twitter page background and readability; integrate your social media marketing with your regular distribution list; answers to your questions, unlimited e-mail access to Michael for 90 days

You’ll receive an occasional easy “homework” assignment from me to ensure gradual progress and success.

Bonuses

Package #1 includes all the above content, plus . . .

- Four of my audio CDs on this subject ($99 value)

- I’ll spend time with you to explain things

- Unlimited e-mails with Michael for 90 days

Investment for Package #1

$ 975.00 if I teach you do it; $ 1,750.00 if I help you do it; $2,500 if I do it all; (designed to pay for itself in 90 days)

As with all of my products and services, you will get much more than you pay for.

Package #2: Comprehensive Internet Marketing Campaign

Including, Social Media Platform within 90 days, video marketing, establish an e-newsletter and a blog

- All of the content in consulting Package #1, plus . . .

Social Media strategies redux

- Create one or two videos for YouTube

- Set up Twitter to automatically post to Facebook

- Set up your blog to automatically post to Facebook

- Show how to re-purpose content on Facebook

- Arrange five more key Recommendations on Linkedin

- Integrate your social media marketing with your regular distribution list

E-mail marketing tutorial

- Strengthen your distribution list

- Get best practices for sending bulk e-mail

- Create the perfect e-mail

- Publish an e-newsletter, quickly and easily

- Improve deliverability, open rate, read rate of your bulk e-mails

- Improve your Click-Thru-Rate (CTR)

- Avoid spam filters

Web site tips and efficiency tricks

- Site evaluation and suggestions for easy changes that yield big results

- Re-identify your most important keywords

- Recommend a new vendor, if necessary

- Use your Web site to collect e-mail addresses

Video marketing thrust

- Explain the concept and Michael’s easy, non-technical methodology

- Create one or two videos for YouTube

- Upload videos to Vimeo, Facebook

- Send video links in e-mails and e-newsletters

Blogging power

- Blogs are better than Web sites; post twice a week

- How to never run out of content

- Set up your blog to automatically post to Facebook

- Show how to re-purpose content through article marketing

- Use blog to establish external links (Google LOVES external links)

Bonuses

Package #2 includes all of the above, plus . . .

- Four of my audio CDs on this subject ($99 value)

- I’ll spend time with you to explain things

- Unlimited e-mails with Michael for 180 days

- Triple Your Income, 6 CDs on how to get paid for speaking, writing, and consulting ($250 value)

- I will comp you to as many of my speaking events as I can (priceless)

Investment for Package #2

$2,900 if I teach you do it; $3,500 if I help you do it; $4,900 if I do it all; (designed to pay for itself in 180 days)

As with all of my products and services, you will get much more than you pay for.

Testimonials

“Michael Angelo Caruso helped improve my business’s Internet presence in a very short time. I highly recommend him for your online marketing needs. This guy really delivers!” -Dr. Steven Ringler, Plastic Surgeon, Grand Rapids, Michigan, www.stevenringlermd.com

“Michael Angelo Caruso is a wonderful teacher! He is currently working with me to build my business through Internet marketing. He’s also a patient man; I’ve needed my hand held on more than one occasion. Along with his integrity comes humor.” –Joni Johnson, Co-owner, www.instafirmbodywrap.com, Troy, Michigan

Summary

So, however you decide to handle social media marketing, be sure to be involved with
The Big Three and not just Facebook.

If you’d like my help, choose from one of the above two training options and let me know what you decide. Call me right away and I will personally congratulate you before we set up our first official call.

Take your company or organization to new heights using my proven techniques for systematic, online branding by using inexpensive social media instead of expensive advertising campaigns!

What do you think?

-Michael Angelo Caruso, Royal Oak, Michigan 248-224-9667

Tags: facebook, Internet marketing, linked, michael Angelo Caruso, Social Media, Training, twitter
Posted in Blogging, Career development, Communication, Creativity, Entreprenuers, Growing Your Business, Information products, Internet marketing, Marketing, Problem Solving, Sales and Marketing, Selling, Social Media, Success, Training | No Comments »