Archive for the ‘Leadership’ Category

Meet the person who can make your year in 2012!

Sunday, December 4th, 2011

2012 Michael Angelo Caruso blogA single individual can make next year the best twelve months of your life.  That statement has a big emotional impact, but let’s look at this logically.

That “someone” is either a person you already know or someone you’ve yet to meet, right?

If it’s someone you know, one might argue that this person would have helped you already, so let’s assume that the magic is going to be courtesy of a new introduction.

If it’s someone you have yet to meet, you will either meet him/her on your own or someone will introduce you.  It’s hard for most people to make this kind of connection because we are creatures of habit and tend to see the same people week in and week out.

So it will be a lot easier if someone makes the introduction for you, right?

If someone is going to introduce you to a person who upgrades your life, you can increase your opportunities by hanging around with people that author Malcolm Gladwell refers to as “connectors.”  People like … me.


Special guests to speak at my MasterMind dinner

You’re invited to attend a special holiday dinner for my MasterMind group on Tuesday evening, December 13 in Troy, Michigan.

All of these meetings are worthwhile (we meet the second Tuesday of the month), but on December 13, I’ve invited several of my big shot friends to come talk about how they have become master networkers.  Join us at Tre Monti restaurant this month and you’ll get to have dinner with some bona fide celebrities!  I’ll introduce you to:

Rick Pinkowski Michael Angelo Caruso blogRick Pinkowski–Meet Michigan’s event impresario.  Rick throws some of the biggest and most successful parties in the D and is seriously plugged into the social scene.   “Pink” is a serious networking genius both online and “in real life.”  He’ll be sharing his fabulous strategies for networking on Facebook.

Melinda Ann Prince Michael Angelo Caruso blogMelinda Ann Prince–This media maven is everywhere.  Melinda brings a unique and natural energy to everything she does, including her extensive work in the broadcast communication industry.  Two seconds in Melinda’s presence is all it takes to realize that this lady can teach you about networking!

Peter Nielsen Michael Angelo Caruso blogPeter Nielsen–Our own local fitness guru is known around the world as a talented author and speaker, too!  Peter’s triumph from personal tragedy is the stuff of legends and an inspiration to everyone who hears it.  I’ll introduce you to Mr. Peter Nielsen and you will never forget him.  Bring your camera for this unique photo opportunity!

And my other MasterMinders–like-minded people who are improving their stations in life through personal and professional development.


And here’s a huge discount for you, too!

Purchase twelve such dinners in advance at a HUGE discount and receive a credit for dinners you can’t attend.  Save $181 using this program.  This offer ends soon so register now by clicking here.

You might want to bring your spouse, significant other or business partner to this dinner.  After all, if your life drastically improves in 2012, the person closest to you will also receive an upgrade.  A rising tide raises all ships and all that …


One night can improve all of 2012

Michael Angelo Caruso mastermind blogIt’s true!  Meeting the right person can change your life–especially if that person introduces you to more people who can improve your situation.

Stop in for dinner with us on Tuesday, December 13 and we’ll do our best to help you become a master at networking.

P.S.  Register online for this single dinner asap for only $40.  It’s $50 at the door.

Top 10 excuses for not being great

Tuesday, November 8th, 2011

Top 10 Excuses For Not Being Great
from www.MichaelAngeloCaruso.com

Michael Angelo Caruso and Oscar blog greatEveryone has the ability to be great.  In fact, greatness is probably the most natural of all achievements.  So why don’t more of us achieve greatness?  One reason is that we get in our own way.  Another reason is that we often don’t receive the right amount of encouragement.

By the way, there are varying degrees of greatness.  You may never win an Oscar, for example, but you may get to hold one.  :-)

Here are the top ten excuses for not being great, along with some quick  advice on how you can achieve greatness.


Top 10 excuses for not being great


1. You don’t know how.

Huh? You’re kidding, right? You don’t know how to do something? I have one word for you: Google.

Need a book? Your public library has thousands and you won’t have to wait in line because nobody goes there.

Need tutelage? Hire a coach.

Information is more accessible now than any other point in history and most of it is free. Get good at accessing what you need to know. It’s your ticket to greatness.


2. You don’t know the right people.

As with information, people are more accessible than ever before. Nearly anyone you need to know can be found on Twitter, Facebook, Linkedin or YouTube.

Make yourself a little more available and you’re half way there.

The average person actually stops trying to be likable as he or she gets older. Most people on Facebook sign up about 145 friends and stop. Become a bit more psychologically attractive and you will connect with the right people.


3. You don’t have the money.

Dollar sign Michael Angelo Caruso blogThis is a math problem everyone can solve. There are two major ways that you can have more money.

The first way is to reduce expenses and save the extra money for whatever you’d like or need. Create a strict budget, and set aside a portion of your income. This may include sacrificing, a lost art among a society that strongly identifies with comfort.

The second way to have more money is to earn more. See “comfort” above. You can earn more by getting a better paying job, also known as “leaving your comfort zone.” Earning more often means working harder or at least applying yourself.

Would you like to double the amount of money you earn now? Get a second job! If you really want the money, you’ll do it.

One of the easiest ways to earn money is to proffer your intellectual property. You can do this by creating a short e-book that offers information on how to do something. You’re probably really good at something, right?

Tell others how to do it in a Word document, save the document to a .pdf that you can sell online and off. Sell ten e-books at $10 each and you’ll have an extra $100.

It doesn’t matter who you are, where you live or what the economical climate is like. Money is all around you. Go get it.


4. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Groupon or Living Social? Dyson or Hoover? Yahoo or Hotmail?

You don’t know? Very few will people will care if you’re not first to market as long as your offering has a unique and worthwhile value.

A guy named Elisha Gray filed for a patent on a new invention called the telephone three hours after Alexander Graham Bell.

Count on it. Someone, somewhere is already doing what you’re doing. Work around them.


5. You’ll get to it later.

Maybe you’ll be great later. But history teaches us that life introduces all sorts of distractions in the game of life.

Face it, you’re only going to get busier.

Now is the time to put “greatness” on your calendar. Schedule it, then accomplish it. It’s called “greatness” partly because it’ll make you feel great!


6. You’re not ready for that level of success.

Success is a head game of sorts.

You’re trying to achieve something new, so how do you ever really know if you’re ready? What does “ready” even mean?

Stop making excuses and realize you’ll like life better when you’re in a better place.

Oh, you’re ready, trust me. And if greatness occurs and you’re not ready, you’ll get ready in a hurry.


7. There are too many obstacles.

This is true, but it’s not a good excuse for dodging greatness.

Heroes do things that others are unwilling or unable to do.

To find the treasure, you must be born into misfortune, get beat up by bad guys, be betrayed by your best friend, find love and lose it, and have a really bad accident.

And then, after you’re totally exhausted, you get to slay a dragon.

Hey, if being a hero was easy, everyone would do it.


8. You don’t have a (good) website.

A killer website is always useful for success and greatness. But if you don’t have one, you have options. If your current crappy website needs a redesign, hire someone to redesign it.

Meanwhile, you can promote, brand, and even sell from a free blog site. Post on other people’s blogs, but never promote yourself without permission. There are clever ways to sell on social media platforms.

Many people make money from affiliate marketing, which allows revenue to flow to you after you recommend products and services to your distribution list.

Website, schmebsite.


9. You’re too tired.

Being tired all the time is not normal.

Good health is important and certainly makes it easier to be great. Sufficient rest is part of good health. Go to bed earlier, if necessary, but establish a working rhythm that feels like success.


10. You’re just not confident enough.

There are two ways a human being comes into intelligence: genetic predisposition and learned behavior. Confidence is a learned behavior.

Listen to self-help programs and motivational messages. These total strangers will say things to you that your loved ones will not. It sounds implausible, but if you listen often enough to the right people, you will begin to believe there is greatness in you. And you know what? There is!

Women’s lib, my butt

Tuesday, September 27th, 2011
Actress, Erin Cummings, second from left, and friends  Michael Angelo Caruso blog

Actress, Erin Cummings, second from left, and friends

Sure, women have come a long way, baby, but the glass ceiling hasn’t even been scratched, let alone broken.

Women hold more MBAs than men, but are employed in fewer executive positions for far less money.

The Troy Rotary Club of Michigan–I’m going to be President next year– is honoring Troy business women and women everywhere with its second annual Troy Business Woman of the Year Awards luncheon on Wednesday, October 5.

Detroit-area folks are welcome to attend and nominate.  Here are details.


Troy Rotary Business Woman of the Year Awards!

Mark Mullin Troy Rotary Michael Angelo Caruso blogThe Rotary Club of Troy will honor a number of women business leaders at a special luncheon on Wednesday, October 5th, 2011.

We’d love for you to participate in the “Troy Rotary’s Business Women of the Year” event as a nominee and/or an attendee.

We’ll interview the awardees to learn their business secrets and also hear from our guest speaker, Denise Roberts from Sales Partners.

Nominees must work in Troy, Michigan. Applicants or those who nominate the applicant should submit three-paragraphs explaining their accomplishments in noteworthy community involvement and business during the last 12 months.

Send your information to Linda K. Weaver at lkweaver@wowway.com.

Troy Rotary will take make a determination based on these accomplishments.

The luncheon will take place at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the outdoor fountain is magnificent most of the year.  Plus, there’s almost always an interesting guest speaker.

Please pay for lunch at the door– $15 cash or check per person.  (Your second lunch with Troy Rotary is no charge!)


Directions to Troy Rotary

Maureen McGinnis Michael Angelo Caruso blogHead west on Big Beaver so you can turn right onto Lakeview Drive between Somerset North and Bank of America.  Make an IMMEDIATE right into the first driveway.  This will take you into the guest parking lot.  Leave a few extra minutes to clear bank security at the front door.

This map may help:  http://tinyurl.com/TroyRotaryInvitation

Please be there a few minutes before noon on October 5 so you can network with Rotarians and guests.  Call Michael Caruso at (248) 224-9667 for more information

Bring your camera and lots of business cards and we’ll see you soon!  You will enjoy our fun members and they will enjoy you!


Nominating is easy!

Troy Rotary is honoring a number of Troy Business Woman at a special luncheon on Wednesday, October 5th.  You may nominate someone you know, ask someone to nominate you or nominate yourself.

Nominees must work in Troy and must be present to win.  Please provide the following information and submit to Linda K.Weaver at lkweaver@wowway.com by September 27.  Questions?  Call Michael Angelo Caruso at (248) 224-9667.


Info on nominee

You may copy/paste and e-mail info to Linda, above.


Requested info

Name of nominee _______________________________

Phone number _________________________________

E-mail address _________________________________

1.  Please tell us about your background as a business woman:

 

2.  Briefly list your business achievements during the past 12 months:

 

3.  Rotary is a community service organization.  Please tell us about any volunteer work you’ve done during the last year.  This includes “after hours” activities such as charity work, community projects, etc.

_______________
Thank you!

We hope to see you at the October 5th luncheon at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the magnificent outdoor fountain. Lunch is $15 cash or check per person and your second lunch with Troy Rotary is free!

 

What if women ruled the world?

Of course, neither gender needs to “rule the world.”  We’re all together in this.  Still, it’s nice to honor area business ladies for a job well done!

 

5 cool ideas for remembering names

Friday, September 16th, 2011

Michael Angelo Caruso name badgeI once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, then a prominent Barbados newspaper.  I first met Roxanne and five of her friends in a banquet buffet line.   Later, she recounted that I remembered all of their names after the meal.


5 Cool Ideas for remembering names

1.  Use a system you can rely on.
People who use a memory device called mnemonics remember Pat’s name because she is wearing purple, but may struggle to recall Pat’s name when she wears brown.  Try to remember a person for who they are, rather than what they wear.

2.  Use “cluster imprinting” to learn names.
The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them.  Listen to the person say his or her name.  Then you might say “Catherine, it’s nice to meet you.”  You’ve now heard her name twice.

3.  Repetition is a form of practice.
After being introduced, you might say “Catherine, is that Catherine with a ‘C’ or Katherine with a ‘K’?”  The person could answer “‘Catherine’ with a ‘C’.”  Now you’ve heard the name five times and visualized it at least once.  If someone approaches you and Catherine, offer to introduce the new person. “Catherine, do you know Tom? Tom, this is Catherine.”  Now, you’ve been imprinted with Catherine’s name seven times.

4.  Practice remembering the name right up until you say “goodbye.”
When it’s time to excuse yourself, you might say “It’s been nice meeting you, Catherine,” which makes the eighth time your brain has been imprinted with her name.  You are not likely to forget “Catherine.”

5.  Use interval training to achieve total recall.
Try to recall the name at several intervals during the next 24 hours, stretching the time span for each attempt.  Another form of interval training is to review rosters and registration lists before and after the meeting.

______________

5 Cool Ideas book Michael Angelo Caruso blogThe above article is an excerpt from Michael Angelo Caruso’s book, 5 Cool Ideas available from Edison House.

Meet people as fast as you can

Monday, August 1st, 2011
Quincy Jones Michael Angelo Caruso blog

Quincy Jones

I read Q:  The Autobiography of Quincy Jones a while back.

Quincy has had an amazing life.  Most people know him as the producer of Michael Jackson’s, Thriller, but Q has worked with hundreds of famous people, including Frank Sinatra, Lesley Gore, Ray Charles, Duke Ellington, Count Basie, and Miles Davis.

Originally a music arranger, Quincy met a lot of musicians before he turned 21-years-old.  By most accounts, Quincy took care of his relationships and one friendship led to another and so on, resulting in a lifetime of fruitful collaborations.


You only have to meet someone once

The French have a delightful way of saying “goodbye.”  They say, “à la prochaine,” which means, until the next time.

I like this way of signing off because it downplays “goodbye” and emphasizes the next hello.

alex mandossian michael angelo caruso blog

With Alex Mandossian in Los Angeles

For years, I’ve said “goodbye” to friends, retail clerks, and even strangers I meet by saying, “See you next time.”

Call me crazy, but I feel that once I meet someone, I never have to meet them again.

Once I begin a relationship with you, for example, we never have to start over again; we can merely pick up where we left off.

My friend, Alex Mandossian, one of the smartest Internet marketers in the land, likes to sign off with the phrase, “I hope our paths cross again.”  It’s the same concept.


People are your greatest resource

When asked to speak to students at commencements and other keynote events, I advise youngsters to meet people as fast as they can.  That way they can begin relationships that will serve them for decades.

Do this online, as well.  The average social media user has between 120 and 150 Facebook friends.  Increase that number for better-than-average return from your online networking.

This same principle can be applied in business when it comes to communicating, marketing, and even blogging.  Just try to connect in meaningful ways.  Give continuous value to people.

And like Quincy, meet people as fast as you can.

-Michael Angelo Caruso, Royal Oak, Michigan

Social media tips galore

Thursday, June 23rd, 2011

Michael Angelo Caruso social media tipsThere are two types of people using social media.

The first type likes to mosey through a do-it-yourself program.  It’s a comfortable pace and they have a lot of fun.

The second type is always thirsty for ways to get practical tips that save time and produce revenue.  This group also has a lot of fun, but they also find ways to build brands and make money.

The latter group likes to “Facebook with purpose” and these are the folks who tend to seek me out for help.

Here’s a partial list of what I teach in my social media sessions, which will help you improve your business almost immediately.  This program includes dozens of proven strategies for securing a stronger Internet presence using Facebook (FB), Linkedin (LI), Twitter (TW), and YouTube (YT).

This is non-technical content:


Facebook is the New White Pages

- Learn how social media will help your biz when you use it as a system
- Appreciate how FB, LI and TW are alike and different
- Grow your friend list without getting slapped by the “Facebook police”
- Use Michael’s “3K Klub” trick to get FB friends to help you sell
- Protect your name online; learn valuable image marketing tips
- Discover the single best way to engage Facebook friends
- Add 100 additional connections in a flash
- Arrange for your FB posts to go to Twitter at the same time
- Use the “Notes” tab to provide more content
- Get Michael’s proven strategies for micro-blogging
- Improve dialog 0n FB, so you’re getting more biz and less small talk


Linkedin is the New Yellow Pages

- Get the most from cyber-introductions
- Learn LI’s best (hidden) feature
- Build a highly qualified list of prospects on Linkedin within 30 days
- Get a secret way to direct message groups of Linkedin contacts
- Arrange five more key Recommendations on Linkedin
- Learn clever ways to re-purpose those testimonials
- Leverage the power of LI groups
- Use LI polls to test-market ideas
- Market targeted messages to Linkedin sub-lists
- Why you should post .pdfs, even though Google can’t read’em
- Use Linkedin to push your competition off the first page  search results


Twitter, Video Marketing and How They Work Together

- Use Twitter as early warning system for customer service issues
- Connect your social media platforms
- Harness the awesome power of video marketing
- Learn why Twitter is more important than FB and LI combined
- Establish a Twitter presence by making 100 your firs day
- Improve your Twitter page background and readability
- Integrate your social media marketing with your regular distribution list
- Schedule your Tweets to occur 24×7
- Learn Video production secrets to save you tons of time and money
- Keep YT from recommending your competition in “related” vids
- Use video marketing to get happy customers to sell for you


Let’s talk!

Your first consultation is free! Just give my office a call at 248-224-9667.  Let’s get the word out.

Happy Father’s Day…on Monday

Saturday, June 18th, 2011
Michael Angelo Caruso and Dad featured in Dear Michael Angelo audio CDs

Dad and me in 1994

Even if you spend quality time with dad this Sunday, Monday will actually be Father’s Day.

Sunday will be filled with Father’s Day traditions, such as a good meal, fun activities, good stories, inside jokes about family members, and maybe a little family drama.

After all, drama is a family tradition, too, right?

But, Monday is Father’s Day, too, because that’s when many of us come to understand how important dad is. 


You’ll think more about dad the day after

On Monday, about 24 hours after Father’s Day, great numbers of people will (again) admit that they love dear old dad more each year and never want to say “goodbye” to him.

On Monday, many of us will realize that dad’s health is failing a bit more quickly than they realized and that time is short.

And on Monday, many folks will realize that they are not open-ended when it comes to cleaning up long-standing arguments and helping dad get his “paperwork” in order.

Some of that paperwork may involve getting his great stories in writing or on video.

Finally, if you are a dad–or a mom–it will be Monday when you decide to create legacy for your children.


I miss my dad a lot

My dad, pictured with me above, died in 1997 and I miss him more than ever. But his memory lives on for me, my three brothers, new generations of Carusos and even non-Carusos, because I published my father’s letters, shortly after he passed away.

Dear Michael Angelo: A Father’s Life Lessons to His Son, a two-CD set, is the top-selling product of my career.

In honor of my dad and yours, in honor of fathers, mothers, and parents everywhere, I’m offering a 50% discount on the Dear Michael Angelo CDs. Click on either link above to learn more and to order.


Use Coupon Code DAD to get $10 off

Pay only $9.99 plus shipping!  You’re welcome.  ;-)

You’ll be highly entertained, I promise. You’ll also be inspired to be a better son, daughter, father or mother. Thanks for being on my list, I really appreciate you!

This special price (only $9.99!) will be available until Monday at midnight– Monday because that’s the day you’ll really think about your dad.

Being wrong just feels right, eh Rapture fans?

Monday, May 23rd, 2011

Sorry, Rapture peeps. The end of the world did not come on schedule this month. Better luck next time.

Hey, don’t feel bad.  It’s not the end of the world.

In fact, sometimes being wrong just feels right. There are always a few lessons to be learned from an error in judgment. Here are some things we can learn from being wrong:

1) Humility. Some people are naturally humble. The rest of us need to occasionally be taken down a peg.

2) Respect the opinion of others. If you’re wrong about something, there’s a good chance that someone else is right. Maybe they were right all along. How embarrassing for you.

3)  Being wrong helps with the art of apology. Being able to say “I was wrong” and “I’m sorry” is one of the best things we can do as human beings.

4)  Being wrong helps you figure out what’s right. The process of elimination or what I call the “process of illumination.”

Speaking of shining the light, Thomas Edison failed 637 times before he invented the light bulb.  I could be wrong about that.

Some people make a hobby out of being wrong.  They’re called Devil’s advocates.  These weirdos take the opposing view on an issue, just for the sake of argument.

In the end, being wrong helps us be more successful.

Physicist, Richard Feynman, advised us to “Fail as fast as you can.”

So don’t despair, Rapture fans.  I’ll play Devil’s advocate to REM.  I’s not the end of the world as you know it.  And I feel fine.

From Royal Oak, Michigan–Michael Angelo Caruso

5 cool ideas for better presentations

Wednesday, May 11th, 2011

It’s been a both a pleasure and an honor to be a professional speaker for over 15 years.  I’ve learned a few good techniques along the way and here are 5 Cool Ideas to help you be a better presenter.

Follow MichaelACaruso on Twitter


1.  A good pre-game show will help you get your game on.
When creating your presentation, write it backwards, starting with the call-to-action.

2.  Use my “Power of Three” to speak without notes. Many people are nervous when speaking in front of an audience.  Nerves only make it harder to seem relaxed and stay on message.  The secret is to focus on only three points.

3.  Do six things in the first five minutes of every presentation. I cover all six tips in on the DVD, but here are two:

a)  Teach the audience something they don’t know and they’ll pay attention to the rest of your talk and

b)  Get the audience to do something right away, such as write something down, raise their hand, etc.  This precedent will come in handy when you issue a call-to-action at the end of your presentation.

4.  What you say with your body is more important than what you say with your mouth. Body language doesn’t lie.  Saying you’re confident is wasted breath, if your body language says the opposite.  Learn to present with congruity.

5.  Always ask the audience to take action. If you are very specific and give a reasonable time frame, attendees are more likely to follow through.

______________

Get more great tips by ordering Michael’s Present Like a Pro DVD.  It’s a 45-minute video that both shows and tells how you can be much more effective when speaking to groups.  www.MichaelAngeloCaruso.com or 248-224-9667 for more info.