Information Products | Michael Angelo Caruso

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Article marketing – selling without selling

Wednesday, January 19th, 2011

5 Cool Ideas for Article Marketing – Selling Without Selling
From www.MichaelAngeloCaruso.com

Here’s a great way to sell without seeming like a salesperson. It’s called “article marketing.”

The first syllable of “article” is “art” and there is an art to creating useful content. Article marketing is certainly more time consuming than posting a status update on your Facebook business page, but the payback can be huge.

If you can write, it’s best to create original content, but here’s how you can reconstitute info from articles written by others.

Copy/paste the content from one or two well-written articles into Notepad on your PC. You can open the Notepad program by clicking Start/Programs/Accessories. Notepad will strip out all the hidden code.

Copy/paste the content from Notepad into a fresh Word document. Then, start rewriting by moving paragraphs around, reversing sentence order, and doing word substitution. You want to change about 75% of the article to make the article your own and avoid plagiarizing.

Sometimes, it’s a good idea to retain some brilliant quote or well-turned phrase from the article you have not written. It’s okay to do this if you provide attribution by including the author’s name, title and company or location.

Finally, it’s important to identify and include your favorite key words in in the article. Key words, of course, will help people find your article when they search the Internet. Make sure these key words are in three places:

a)   The title of the article
b)   The first paragraph—ideally the first sentence—of the article.
c)   The last paragraph—ideally the last sentence—of the article.

Here are 5 ways to repurpose the content of your new article and get the most from your online marketing efforts:

1)   Post the article on your Web site.
2)   Post a version of the article as a Facebook Note.
3)   Use a 140 character excerpt of the article as a status update or Tweet.
4)   Post the article on a free article depot site, such as www.EzineArticle.com
5)   Create a .pdf of the article and post it on your Linkedin page.

Articles that are written in an “evergreen” format can be reposted and reshared, if they don’t contain dated information.

Article marketing is a fantastic way to sell without selling.

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Get more great marketing tips by subscribing to Michael’s free 5 Cool Ideas newsletter at www.MichaelAngeloCaruso.com. You can also learn more about article marketing from Jeff Herring, who I met through the great Alex Mandossian.

This article is available for reprinting and republishing. Simply go to http://www.michaelangelocaruso.com/contact-me/ and state your intentions. Be sure to provide a link to Michael’s Web site when you use his content.

Tags: Alex Mandossian, ezinearticles, facebook, Internet marketing, jeff herring, linked, michael Angelo Caruso, Social Media, twitter
Posted in Communication, Creativity, Entreprenuers, Growing Your Business, Information products, Internet marketing, Marketing, Problem Solving, Sales and Marketing, Social Media, Success, Writing and Publishing | No Comments »

Coaching opens doors, fast tracks success

Tuesday, October 26th, 2010

Every Tuesday, a talented young man from Dubuque, Iowa calls my personal cell phone.

We’ve only met once, but now have a deep relationship that has changed us both in many positive ways.

Josh Jasper

His name is Josh Jasper and he is Executive Director at Riverview Center, a non-profit entity specializing in the prevention of domestic violence.

Josh and I meet for an hour by phone once a week and he’s made some amazing progress in a short period of time. He’s made HUGE headway in the following areas:

Awareness–We’ve planted some ideas in Josh’s noggin for becoming an even better speaker. He’s already benefited from a few of these. Some will come to fruition in a few more talks.

Lead generation–Josh now has at least a quasi-system for getting more speaking gigs by working with a special network of people that we’ve identified.

Info products gift–I’ve sent Mr. Jasper some of my books and audio programs. This material offers many ways any speaker or writer can sharpen his game.

We’ve produced Josh’s very first audio program! He now has a master copy of the recording we did a couple weeks ago.

His first book! We’ve got the beginnings of Josh’s first book. He’s about to become an author–very exciting!

A customized coaching program is available to the right kind of candidate. I don’t accept everyone as a client, but am willing to speak with you, if you’re interested in fast-tracking your career by becoming an industry expert.

Coaching has worked for me. I have a long list of mentors, including Jim Pawlak, Bill Douglass, Alex Mandossian, and many others. I look forward to helping you!

For more information, contact my office at http://www.michaelangelocaruso.com/contact-me/ or by calling 248-224-9667.

Tags: 248-224-9667, coach, first-time author, industry expert, josh jasper, michael Angelo Caruso, open doors, riverview center, Success, telephone coaching
Posted in Career development, Communication, Creativity, Entreprenuers, Growing Your Business, Information products, Internet marketing, Marketing, Personal Development, Sales and Marketing, Self improvement, Selling, Speaking, Success, Training, Writing and Publishing | No Comments »

Facebook pays the bills, again

Saturday, August 7th, 2010

Is your business earning revenue from being on Facebook, Linkedin, Twitter or YouTube? Here’s a success story that you may find very inspirational . . .

I’m always posting marketing tips and video clips on my social media pages. Recently, a Facebook friend in California replied to ask if she could “pick my brain” (curious phrase!) about how her company can improve their online presence using social media.

We talked by phone and I gave her more tips. When she found out that I’m flying to LA this month to deliver sales training, she hired me to come out a day early to train her team.

Voila! Another gig from using Facebook! This kind of thing happens for me all the time! So, here’s the success formula I recommend for you:

/Have fun collecting friends on Facebook

/Post no-cost tips based in your field of expertise

/Engage your online friends when they show interest

/Celebrate your new revenue stream

This system can work for you, your company and your household. I will show you exactly how to do it starting September 7.

Social Media for Business is a weekly, three phone-call tele-class September 7, 14 and 21. Each 60-minute calls start at 3:30 PM ET. A playback recording is available for 48 hours after each live call.

You’re going to get more great social media advice in three calls than you’ve received in three years. Log onto your social media pages before the call and make changes in real time! I believe this is the best tele-class of its kind.

Get more info and/or register at http://bit.ly/FacebookForBiz. There are a limited number of slots on the bridge line so sign up today! Only $99 for you and– because you’re on my list– a guest. Just register yourself & share the call-in codes.

Register within the next 48 hours and receive a valuable 30-page social media e-book that you can share with your marketing team! Get the e-book and call-in codes when you register.

Can’t attend the live tele-class? Order the audio CDs. You won’t be able to ask questions, but you’ll receive the same great content, plus the e-book.

As with all my info products and services, you’ll get much more than you pay for. This program will help you achieve remarkable marketing results or I will make things right with you.

Talk with you September 7, if not sooner!

–Michael Angelo Caruso, Marketing Consultant 248-224-9667

Subscribe to my free 5 Cool Ideas newsletter at www.MichaelAngeloCaruso.com 432S. Washington, #1105 Royal Oak, MI 48067 /Sales training /Leadership Development /Personal Development /Team Building

Speaking soon in Los Angeles, San Francisco, St. Petersburg and Des Moines.

Let’s connect on Facebook, Linkedin, Twitter and/or YouTube. See links at the top of this post.

Have you eve made any money from Facebook?

Tags: facebook, facebook to grow my business, linkedin, michael Angelo Caruso, Social Media, social media to grow my business, twitter, youtube
Posted in Career development, Communication, Entreprenuers, Growing Your Business, Information products, Internet marketing, Problem Solving, Sales and Marketing, Social Media, Success | No Comments »

Self-publishing up 181% from last year

Saturday, June 19th, 2010

Virginia Heffernan

If encouragement and awareness are important to authors, Virginia Heffernan is making it easier for you to write a book. Her New York Times article, Author Unbound makes it abundantly clear that self-publishing is an increasingly respected way to get your book out.

Once termed, “vanity press,” self-publishing was practiced mostly by rich people who could afford to print 1,000 books, even if they only sold 100 of them.

But the advent of desktop publishing, e-books, and print on demand (POD) has changed all that.

The Bowker company reports that self-publishing is up a whopping 181% over last year. In fact, 764,448 titles were self-published in 2009. In other words, as Heffernan reports, book publishing is becoming publishing.

As author of over 75 information products, I can attest that self-publishing is not limited to just print books. People are producing e-books, audio CDs, and video programs, too.

The process is incredibly easy, if you have a book shepherd or someone giving you good advice.

You can attend my self-publishing seminar on June 23 in Detroit or order my ( self-published) audio CD and e-book, How to Create and Sell Information Products.

Find a print-on demand vendor such as Lulu, Xlibris or iUniverse to deliver the finished product and you’ll be amazed at how a book can amp up your career, once word gets out.

Which reminds me, getting the word out is the hardest part of self-publishing. Most authors radically underestimate what it takes to sell a book.

If you were to write a book, what would it be about? Please comment below.

Tags: bowker, michael Angelo Caruso, new york times, self-publish, virginia heffernan, write a book
Posted in Career development, Creativity, Growing Your Business, Information products, Writing and Publishing | 1 Comment »

5 Cool ideas for writing and selling your book

Monday, May 31st, 2010

Your info is worth money

Everyone has a “how-to” book in them. Your lifetime of experience and acquired skill sets should probably be required reading for the next generation, yes?

That book is easier to write than you think. Once written, you can market your knowledge to people more than willing to pay for it. Social media can be a cost-free delivery system.

Use the profits from the book to pay down bills, shore up your battered 401K, buy a car or just have some fun. Here are 5 Cool Ideas for writing and selling your book.

1. Do it yourself, the publishing industry is broken, anyway.

Self-publishing e-books is an easy, very lucrative way to create passive income. The process can be as simple as writing a 20-page e-book and saving it to a .pdf. Arrange a payment gateway through Google or PayPal and start telling Facebook friends about your creation.

2. You can publish a book, even if you’re not a writer.

Mark Victor Hansen simply collected stories others had written and titled the book series, Chicken Soup for the Soul. Another great idea is to create other types of information products, instead of books. Audio programs, for example, are very popular and in some cases, sell better than printed material. And get this–audio programs are even easier to create than books.

3. A writing “system” can help you be published in less than 90 days.

I often write books by accumulating information. My 5 Cool Ideas books have been the result of collecting info, reworking the content and formatting related ideas in groupings of five.

4. Blog your way to authorship.

Web logging on Typepad or WordPress is a an easy way to develop your voice and build a following at the same time. Just post a few paragraphs twice a week and you’ll be amazed at how much content you can originate.

5. Think about what comes next after what comes next.

Celebrate your finished book as a great achievement, but remember that a book is almost always more powerful as a means to an end. Being a published author opens the doors to many opportunities, including speaking gigs, consulting work and media attention. Consider having other products and services to promote when your book is released.

Want more info on how to write a book?

Go to http://bit.ly/CreateSellYourInfoProducts

Good luck and keep writing!
Michael Angelo Caruso, Author of the 5 Cool Ideas books and creator of over 75 info products

Tags: blogging, creating info products, how to blog, michael Angelo Caruso, self-publishing, selling a book, writing, writing a book
Posted in Career development, Creativity, Growing Your Business, Information products, Internet marketing, Marketing, Sales and Marketing, Selling, Social Media, Success, Writing and Publishing | No Comments »

My new blog site is here at www.MichaelAngeloCaruso.com

Sunday, December 6th, 2009

Congratulations! You’ve found my new blog site!

All archived posts and future posts can be found on my blog site at www.MichaelAngelCaruso.com.

This new Web site is exciting. The concept is an ongoing collaborative effort between my office and the great folks at Trademark Productions in Royal Oak.

Dwight Zahringer and company rock when it comes to making the Internet work for clients and it’s always a pleasure working with them.

As you can see, the new site features the (new) old blog, online registration for live events and over 50 of my info products, including books, e-books, audio programs and videos for leaders, salespeople and entrepreneurs.

Think of www.MichaelAngeloCaruso.com as me 2.0!

Tags: Edison House, Internet marketing, michael Angelo Caruso, Selling, Success
Posted in Communication, Entreprenuers, Growing Your Business, Information products, Sales and Marketing, Self improvement, Selling, Success, Weblogs | 1 Comment »

Any salesperson can have this edge over the competition

Thursday, November 5th, 2009

I've developed a powerful and effective way to differentiate themselves from their selling competition by becoming published authors in their area of expertise. (Actually, it helps a salesperson to be a published author of any stripe!)

It doesn't matter what you sell or what industry you're in. I've taught people in the heavily regulated financial services industry to author an e-book and still be within guidelines.

Do this now. Creating and marketing information products (seminars, webinars, teleseminars, e-books) will improve your closing ratios better than almost anything you've experienced.

Why is this true? Because right or wrong, people will treat you better when you are perceived as an author.

For examples of such info products, visit www.MichaelAngeloCaruso.com.

Tags: audio programs, books, e-books, Edison House, improve sales, info products, michael Angelo Caruso, michaelangelocaruso.com, Selling
Posted in Information products, Sales and Marketing, Selling | No Comments »

Why Sinatra was bigger than Sammy Davis, Jr.?

Wednesday, January 14th, 2009

Altovise Davis passed away from stroke recently at age 65. By most accounts her life had fallen apart since her husband died. Hopefully she has finally found peace.

I just finished reading Deconstructing Sammy, the story of how Sammy Davis, Jr., one of the greatest entertainers of his time. Sammy died $7 million in debt.

This is the famous dancer, actor and Grammy award-winning singer, who recorded Old Black Magic, I Gotta Be Me and perhaps most famously, The Candy Man.

Sammy was a talented impressionist, a good singer, a funny comedian, and a gifted dancer. Many people think he was far more talented than Frank Sinatra. So why did Sinatra have a much better career?

It’s true that Davis made bad decisions and hung around with some unsavory characters.

But, according to the author, Matt Birkbeck, the entertainer’s biggest mistake was not negotiating to own his own master recordings.

Artists who own their own masters usually enjoy much higher residual or passive income.

Sammy Davis, Jr. grossed over $50 million over a six-decade career, but by age 50, the bulk of his income was derived from live performances. For almost all of his life, Sammy would have to work to get paid.

By contrast, Frank Sinatra, whose career also lasted 60 years, signed contracts that called for ownership of the masters to revert back to Old Blue Eyes. Frank even owned his own record label, Reprise. And guess who was under contract to that label? That’s right, Sammy Davis, Jr.

Davis practiced the old work model: work once, get paid once.

Everyone reading this message has an opportunity to work and get paid and get paid again and get paid again. This is the new work model for the Information Age.

To get paid over and over for the same work, all you have to do is create an information product that helps people. An info product is a book, an e-book, a podcast or audio program or even video.

Tags: best speaker in america, create info products, Deconstructing Sammy, Frank Sinatra, industry expert, michael Angelo Caruso, Reprise, Sammy Davis
Posted in Career development, Communication, Creativity, Entertainment, Entreprenuers, Growing Your Business, Information products, Marketing, Music, Personal Development, Problem Solving, Sales and Marketing, Selling | No Comments »

Information products can be your bailout plan

Monday, January 12th, 2009

I hope I never have to count on someone else to bail me out. I'm teaching people how to create information products to help others, provide supplementary income and put a personal bailout plan in place.

In eleven years, I've produced over 75 information products and sell many of them at www.EdisonHouse.com. A partial list of these includes:

1. Hmmm . . . Little Ideas With BIG Results (booklet)

2. Dear Michael Angelo

Tags: audio programs, e-books, Edison House, info products, Information products, michael Angelo Caruso
Posted in Information products | No Comments »

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