Archive for the ‘Information products’ Category

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5 cool ideas on how to be a better presenter overnight

Thursday, February 7th, 2013

Michael Angelo Caruso speaker Acquiring a skill takes time.  About 10,000 hours, if you believe Malcolm Gladwell’s research.

If you want to be a polished speaker, for example, it’s best to immerse yourself in the discipline. 

Allow yourself to grow into the new skill set through a routine of dedicated study, experiential learning, and monitored feedback loops.

But when your boss asks you to assemble an awesome presentation for a major client inside of just four hours, you may have to skip the immersion and dedicated study.

 

Want to be a great speaker, like, tomorrow?

Here are 5 cool ideas that will help you become a better speaker quite quickly.  You might begin improving, by not using the word “like” as frequently.

1.  Search YouTube for the top speakers in your line of work.  Focus on people who are  better presenters than you so you can learn from them.  If you happen upon some crappy speakers, pay attention so you can be reminded of what not to do.

2. Eliminate 10% of your weakest PowerPoint slides right now.  Trust me, no one will miss them, including you.  Start by taking out the slides that have you saying something like, “You probably can’t see this from the back of the room.”

3. Record yourself.   If listening to a recording of yourself will make you want to quit your job, watching a video of yourself may give you thoughts of suicide.  But hang in there (pun not intended, but I kinda like it).  Recording yourself is painful, but it is without a doubt the fastest way for you to discover what needs to be fixed.    

4.  Study a helpful information product, preferably a DVD.  Reading about speaking is like watching the radio to learn how to dance.   

Present like a Pro michael angelo caruso speaker training 5.  All good presentations end with a call to action.  Make sure you conclude every presentation by asking the audience to do something.  The call to action doesn’t have to involve a business transaction.  Learn more from the Present Like a Pro DVD, my best information product on the subject.

From Royal Oak, Michigan-

Michael Angelo Caruso, 248-224-9667

 

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Video marketing gets the word out

Thursday, January 31st, 2013

I’ll show you why video is one of the most effective ways to give a presentation.

As you may know, I teach presentations skills to leaders, salespeople, and customer service reps– skills that one can use in a live, interpersonal setting.  Your work team will always need this type of training.

Yet, when it comes to getting the word out, video is a super-elegant solution that offers tons of advantages.

To see what I mean, watch the following short vid.  Feel free to comment after watching, especially if you like the message. Add your positive spin!

 

 

So what just happened?

Well, the entire clip lasts all of about one minute and 45 seconds, but consider all the “deliverables” to the viewer. 

You get to attend a portion of a lively presentation of an entertaining keynote speaker without traveling or even getting out of your chair.  You learn quite a bit about the world of video marketing. 

You’re reminded of an international service organization called Rotary. 

You learn that it’s a good idea for the President of every company to post a short “welcome” video on YouTube.  Has the leader of your organization done this? 

The video explains that producing this sort of video is easier than one might think.

You also learn a lot about the speaker including his speaking style, tone, pitch, cadence, humor, and that some hair sticks up on the back of his head.  These are things you could never learn from a .pdf or an email or some sort of static link.

Video is kinda fun!

 

Video marketing is da bomb!

Michael Angelo Caruso video marketing Even seasoned professionals occasional flub a live presentation. 

But once you create the perfect video, it plays perfectly ever single time.

Produce most of your videos in “evergreen” format. 

Don’t reference  dates or trendy anecdotes that instantly date your message. 

That way, your vids will be useful and relevant for a longer period.

And did you know that YouTube videos, when posted correctly, can easily outrank websites, blog posts, and Facebook pages?  Bonus!

Don’t get left behind.  Get going on your video marketing today.

Best of luck with your presentations or whatever you’re working on!

 

P.S.  Don’t forget to comment after watching the video or just let me know what you think in the comment area below. 

Referral selling pays affiliates for helping others

Saturday, December 15th, 2012

affiliate marketing Michael Angelo Caruso blogThe best measure of success is happiness. Tweet This

And I’m happiest when I’m helping others. It’s a nice bonus to get paid for helping others, don’t you think?

So it’s fun when you can figure out to create value and be compensated for it.  The second best feeling is to get paid for telling others about someone who creates value so you can get paid for that!

One way to do this is through something called “affiliate marketing.”  It’s a kind of partner program that pays you to spread the word about quality products and services.

 

Referrals are the easiest way to sell

Society has become very savvy about the buying process.  The advent of concepts such as the National Do Not Call Registry proves that people don’t like to be sold to. 

Heck, I teach sales training and can tell you that some salespeople don’t like to sell!

That’s why referral marketing is absolutely the best and easiest way to do business. 

I call it “indirect selling” and it works so well because referrals strip the salesperson out of the formal selling process and replaces him with an advocate that works within an informal selling process.

I’ve been fortunate to build a great career selling personal and professional information products through word-of-mouth.  In other words, people are telling other people about my products and services and everyone involved is being rewarded.

It’s so fun helping people improve themselves! I wish everyone could have this feeling. And now you can!

(more…)

RIP, Zig

Sunday, December 9th, 2012

Zig Ziglar Michael Angelo Caruso blog

Zig Ziglar

The speaking business has lost one of its best and biggest talents.

Zig Ziglar was the best.  He recently passed away at the age of 86.

There are very few “originals” in my business, so the passing of The Master is a big deal.

An acquired taste for some people, Hillary Hinton “Zig” Ziglar used his southern charm on millions of people through his live events and information products.  He specialized in the topics of motivation, leadership, and selling. 

He and Brian Tracy were the people who inspired me to get into the speaking business.

 

Zig was one of my role models

Ziglar was a master storyteller.  He would drop to one knee as he began to tell a tale. There would be sub-plots and asides, but Zig would sometimes be on his knee for ten or fifteen minutes. 

The stories were always interesting, but you would sometimes hang on every word just waiting for the man to stand up again.  Great speakers always incorporate verbal messages with non-verbal signals. 

Zig had vibrant enthusiasm.  When he got excited, he would sometimes speak around 200 words a minute, then slow down just when he wanted you to focus on a particular message.

The pace of his speech slowed when he was driving home a point as he over pronounced key words in the manner of a Baptist preacher.  Zig’s comedic timing was quite sharp and his lessons were always delivered with humor and a “see you at the top” theme. 

Here’s a video featuring a classic Zig theme:  If you work hard, good things will happen for you.  Watch:

 

Wisdom from Zig

Very few speakers produced the type of brilliant content that Zig Ziglar did.  Of course, his delivery is what made the messages special, but here are some of my favorite “Zigisms”:

 

On selling:

People don’t buy for logical reasons.  They buy for emotional reasons.

Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the “gotta have it” scale.

 

On leadership:

You cannot perform in a manner inconsistent with the way you see yourself.

Remember that failure is an event, not a person.

  

On attitude (which can be applied to both leadership and selling):

People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.

Your attitude, not your aptitude, will determine your altitude.

A lot of people quit looking for work as soon as they find a job.

If God would have wanted us to live in a permissive society He would have given us Ten Suggestions and not Ten Commandments.

You can’t make it as a wandering generality. You must become a meaningful specific.

You can have everything in life you want, if you will just help other people get what they want.

 

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You can say that again!

Saturday, August 25th, 2012

Michael Angelo Caruso speaking and writing One of the easiest ways to improve a speech or blog post is to simply take out the extra words. 

Unnecessarily long sentences can make make your message unprofessional and disorganized.  

Sometimes one can clean up the message just by removing instances of redundancy. 

Here are some common examples of how we tend to repeat ourselves:

• advance planning
armed gunman
• circulate around
close proximity
• completely full

consensus of opinion    
• each individual person
fewer in number    
• final outcome
free gift

• future plans
general public
• invited guests
join together
• large in size

major breakthrough
• my personal opinion
on a daily basis
• past experience
past history

• period of time
predict in advance
• red in color
revert back
• round in shape

firm in consistency
• still continues
sum total
• true fact
unexpected surprise

• unsolved mystery
visible to the eye
• 12 noon (or 12 midnight)
7 a.m. in the morning

 

Save your breath

As an added bonus (get it?), let’s include the commonly used question: “Where are you at?”

Drop the “at” from that sentence and the message retains its meaning. 

 

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Pack a lot of stress when traveling through life?

Tuesday, August 21st, 2012

Rollaboard michael angelo caruso blog stressThis is the 25th anniversary of the Rollaboard, the ubiquitous upright, wheeled suitcase. 

This clever piece of luggage revolutionized the travel industry by making the traditional horizontal suitcase vertical.  It’s extended handle and ease of mobility was an instant hit that changed the travel industry and made its creator a millionaire.

Invented by a Northwest Airlines pilot named Bob Plath, the Rollaboard became so successful that most airlines reconfigured their overhead space to better accommodate the popular 22-inch carry-ons. 

This was back before suitcases had wheels or pull straps.  The Rollaboard made it much easier to handle luggage and it liberated travelers from bellhops and porters.

There was another advantage to using the Rollaboard.  The smaller bag held less crap– so travelers found themselves packing light, just like professional travelers. 

 

How do you pack when traveling?

Michael Angelo Caruso Las Vegas Rollerboard blog stressI remind my audiences that stress can become like a piece of burdensome luggage.

Of course, everyone has some amount of stress.  The key to managing stress is how you perceive it. 

If you feel you have a lot, you have a lot. 

If you think you need to carry stress around with you everyday, then you do. 

The question is:  Do you want to go through life schlepping a large suitcase or travel light with maybe just a small carry-on bag?

 

Want more tips for managing stress?

FLA1 CD FastLearnerAudio stress busters Michael Angelo CarusoThere’s no need to carry a steamer trunk of stress on your back every day.  Coping with stress is often simply a matter of changing an old habit. 

There are lots of ways to minimize stress and even change your perception of life’s ongoing problems. 

Get easy, practical tips for coping with stress at work and at home from Michael’s audio CD, Stress Busters for Busy People

It’s a one-hour program and comes with a 30-page e-book filled with ways to make like more enjoyable.

 

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Automated marketing will set you free

Monday, May 7th, 2012

Michael Angelo Caruso ipad head shot Bill Cowger Acacia Photography Detroit MichiganAs this blog post goes live, I’m not quite home from Thailand and back to work.  

I should be back to work–it’s Monday, but my speaking/consulting/publishing business is on auto-pilot as I traveled in Asia.  

 

During my trip, I used marketing automation to:

1)  Share links  to  helpful articles on marketing via Facebook, Twitter, and Linkedin.

2)  Generate two keynote requests from people who saw my posts. 

3)  Process several orders for my my info products–the money was directly deposited  into my bank account while I was sipping Singha beer poolside in Bangkok.

4)  I’ve “automatically” sent you this message to promote today’s webinar on how you can automate your business (details below).

 

All of the above are automated processes that were put in place before I left the United States.  Best of all, I can tweak the processes a bit and repeat the entire sequence whenever I like.

You can use similar strategy to take an extra vacation this year!

 
 
What biz wouldn’t benefit from automated marketing?
 

Marketing automation has become all the rage lately as businesses try to find the best ways to take advantage of drip campaigns, e-commerce, and auto-responders.  

Think about it.  How can a prospect or client ever forget about you, if they are regularly being reminded about the benefits of working with you?
 
Plus, referrals, almost always the result of good timing, are much more likely to happen for you when customers and partners are always buzzing about you.  

It doesn’t matter if you work for a small business or a Rotary Club.  Automated marketing is your ticket to a more vital organization and a brighter future.  

 
    
You can do this!
 
Today, May 14 at 2PM ET, I’m speaking  on a free webinar with a few of my marketing buddies.  
 
We’ll tell you everything you need to know about automating your marketing and growing your great business.  
Michael Angelo Caruso ipad head shot Bill Cowger Acacia Photography Detroit Michigan
 
We’re all using a nifty piece of software called Infusionsoft. 
As a satisfied customer and affiliate, I can’t say enough about how this great automation system has improved my business and my life.  
 
There is no obligation and no hard sell, I promise.  Just tons of great info on how you can automate your biz and get more time off.  
 
I look forward to talking with you or someone from your team at 11 PM PT, 1PM CT or 2 PM ET time today.
 
Again, to get more info and to register for the free webinar, click on this link:
 
Your work life will never be the same again. 
 
Guess I should get back to work now. 



 
 

Top 10 excuses for not being great

Tuesday, November 8th, 2011

Top 10 Excuses For Not Being Great
from www.MichaelAngeloCaruso.com

Michael Angelo Caruso and Oscar blog greatEveryone has the ability to be great.  In fact, greatness is probably the most natural of all achievements.  So why don’t more of us achieve greatness?  One reason is that we get in our own way.  Another reason is that we often don’t receive the right amount of encouragement.

By the way, there are varying degrees of greatness.  You may never win an Oscar, for example, but you may get to hold one.  :-)

Here are the top ten excuses for not being great, along with some quick  advice on how you can achieve greatness.


Top 10 excuses for not being great


1. You don’t know how.

Huh? You’re kidding, right? You don’t know how to do something? I have one word for you: Google.

Need a book? Your public library has thousands and you won’t have to wait in line because nobody goes there.

Need tutelage? Hire a coach.

Information is more accessible now than any other point in history and most of it is free. Get good at accessing what you need to know. It’s your ticket to greatness.


2. You don’t know the right people.

As with information, people are more accessible than ever before. Nearly anyone you need to know can be found on Twitter, Facebook, Linkedin or YouTube.

Make yourself a little more available and you’re half way there.

The average person actually stops trying to be likable as he or she gets older. Most people on Facebook sign up about 145 friends and stop. Become a bit more psychologically attractive and you will connect with the right people.


3. You don’t have the money.

Dollar sign Michael Angelo Caruso blogThis is a math problem everyone can solve. There are two major ways that you can have more money.

The first way is to reduce expenses and save the extra money for whatever you’d like or need. Create a strict budget, and set aside a portion of your income. This may include sacrificing, a lost art among a society that strongly identifies with comfort.

The second way to have more money is to earn more. See “comfort” above. You can earn more by getting a better paying job, also known as “leaving your comfort zone.” Earning more often means working harder or at least applying yourself.

Would you like to double the amount of money you earn now? Get a second job! If you really want the money, you’ll do it.

One of the easiest ways to earn money is to proffer your intellectual property. You can do this by creating a short e-book that offers information on how to do something. You’re probably really good at something, right?

Tell others how to do it in a Word document, save the document to a .pdf that you can sell online and off. Sell ten e-books at $10 each and you’ll have an extra $100.

It doesn’t matter who you are, where you live or what the economical climate is like. Money is all around you. Go get it.


4. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Groupon or Living Social? Dyson or Hoover? Yahoo or Hotmail?

You don’t know? Very few will people will care if you’re not first to market as long as your offering has a unique and worthwhile value.

A guy named Elisha Gray filed for a patent on a new invention called the telephone three hours after Alexander Graham Bell.

Count on it. Someone, somewhere is already doing what you’re doing. Work around them.


5. You’ll get to it later.

Maybe you’ll be great later. But history teaches us that life introduces all sorts of distractions in the game of life.

Face it, you’re only going to get busier.

Now is the time to put “greatness” on your calendar. Schedule it, then accomplish it. It’s called “greatness” partly because it’ll make you feel great!


6. You’re not ready for that level of success.

Success is a head game of sorts.

You’re trying to achieve something new, so how do you ever really know if you’re ready? What does “ready” even mean?

Stop making excuses and realize you’ll like life better when you’re in a better place.

Oh, you’re ready, trust me. And if greatness occurs and you’re not ready, you’ll get ready in a hurry.


7. There are too many obstacles.

This is true, but it’s not a good excuse for dodging greatness.

Heroes do things that others are unwilling or unable to do.

To find the treasure, you must be born into misfortune, get beat up by bad guys, be betrayed by your best friend, find love and lose it, and have a really bad accident.

And then, after you’re totally exhausted, you get to slay a dragon.

Hey, if being a hero was easy, everyone would do it.


8. You don’t have a (good) website.

A killer website is always useful for success and greatness. But if you don’t have one, you have options. If your current crappy website needs a redesign, hire someone to redesign it.

Meanwhile, you can promote, brand, and even sell from a free blog site. Post on other people’s blogs, but never promote yourself without permission. There are clever ways to sell on social media platforms.

Many people make money from affiliate marketing, which allows revenue to flow to you after you recommend products and services to your distribution list.

Website, schmebsite.


9. You’re too tired.

Being tired all the time is not normal.

Good health is important and certainly makes it easier to be great. Sufficient rest is part of good health. Go to bed earlier, if necessary, but establish a working rhythm that feels like success.


10. You’re just not confident enough.

There are two ways a human being comes into intelligence: genetic predisposition and learned behavior. Confidence is a learned behavior.

Listen to self-help programs and motivational messages. These total strangers will say things to you that your loved ones will not. It sounds implausible, but if you listen often enough to the right people, you will begin to believe there is greatness in you. And you know what? There is!

Hard ass, Steve Jobs, softens us up

Saturday, October 8th, 2011

Steve Jobs Michael Angelo Caruso blog Steve Jobs was not known as a sentimental softie, yet his passing is still a tender memory for people all over the world.  Clearly, his death has gotten a lot of us to think about how we spend our lives and what we do with our time.

Humans are creatures of habit. We are more likely to do things we’ve done before than to try something new. We drive the same route to work every day, park in the same spot when we get there, and eat the same types of lunches from week to week.

This “routine-groove-rut” is exactly the kind of patterned behavior that prevents us from making new memories.  Here are 5 Cool Ideas on how to create new memories.

5 Cool Ideas for Creating Memories

From www.MichaelAngeloCaruso.com

1.  Living in the past doesn’t create memories.  
People who dwell on the past often develop a victim mentality about life.  Victims perceive life to be a series of negative occurrences because of things that have happened to them.

Their attitude seems to be “People have always taken advantage of me, so I’m not interested in meeting new people.”  Old scripts can be keeping you from enjoying new material.

2.  Invite new memories by rewriting your slate.  
John Locke Michael Angelo Caruso blogImprinting is a series of repetitive life lessons that help us determine our view of the world, including our self-concept. Most of us are indelibly imprinted early in life.  Philosopher, John Locke wrote that, as youngsters, our minds are “tabula rasa” or a blank slate.  Early on, people write on our slates, helping us create memories.

Some of us have trouble writing over those old memories.  When you can rewrite your slate, you can easily add new memories.  Computer experts might describe rewriting your slate as overwriting your disk.

3.  Accept that new invitation.  
George Herbert Walker Bush michael angelo caruso blogA female friend of mine was jogging when she encountered a group of strange men. The men identified themselves as secret service agents traveling with then President George Herbert Walker Bush.  My friend told me that the agents invited her to run with the President and his entourage the next morning.

She passed on the offer.  I asked her why she declined such a unique opportunity and my friend said, “I guess I didn’t feel like it.” Doing new things avails us to new memories, so make it a habit to step out of your routine.

Memories are generated by a process behavioral psychologists refer to as “experiential learning.”  New experiences, of course, are a form of imprinting, which helps us to create memories. Routines do not promote newness.

4.  The present is sometimes too predictable.   
People who only think about the present condition are so caught up in routines that they cannot seem to try new things.  In their determined effort to maintain status quo, they resist new opportunities, thus stifling the creation of new memories.

5.  Live as if you don’t have much time left.  
Impresario, Steve Jobs, urged us to not live other people’s lives. Do what you want to do.  Do it now.  Sociologists have discovered that people near death have an overwhelmingly common regret about their life.  They usually regret not trying more new things like traveling to foreign countries and meeting more people.

What have you always wanted to do? What would you do this year if you knew it would be your last year? Use the answers to these questions as incentive to generate new memories.
~~~~~~~~~~
More from Michael on his great blog.

Happy Father’s Day…on Monday

Saturday, June 18th, 2011
Michael Angelo Caruso and Dad featured in Dear Michael Angelo audio CDs

Dad and me in 1994

Even if you spend quality time with dad this Sunday, Monday will actually be Father’s Day.

Sunday will be filled with Father’s Day traditions, such as a good meal, fun activities, good stories, inside jokes about family members, and maybe a little family drama.

After all, drama is a family tradition, too, right?

But, Monday is Father’s Day, too, because that’s when many of us come to understand how important dad is. 


You’ll think more about dad the day after

On Monday, about 24 hours after Father’s Day, great numbers of people will (again) admit that they love dear old dad more each year and never want to say “goodbye” to him.

On Monday, many of us will realize that dad’s health is failing a bit more quickly than they realized and that time is short.

And on Monday, many folks will realize that they are not open-ended when it comes to cleaning up long-standing arguments and helping dad get his “paperwork” in order.

Some of that paperwork may involve getting his great stories in writing or on video.

Finally, if you are a dad–or a mom–it will be Monday when you decide to create legacy for your children.


I miss my dad a lot

My dad, pictured with me above, died in 1997 and I miss him more than ever. But his memory lives on for me, my three brothers, new generations of Carusos and even non-Carusos, because I published my father’s letters, shortly after he passed away.

Dear Michael Angelo: A Father’s Life Lessons to His Son, a two-CD set, is the top-selling product of my career.

In honor of my dad and yours, in honor of fathers, mothers, and parents everywhere, I’m offering a 50% discount on the Dear Michael Angelo CDs. Click on either link above to learn more and to order.


Use Coupon Code DAD to get $10 off

Pay only $9.99 plus shipping!  You’re welcome.  ;-)

You’ll be highly entertained, I promise. You’ll also be inspired to be a better son, daughter, father or mother. Thanks for being on my list, I really appreciate you!

This special price (only $9.99!) will be available until Monday at midnight– Monday because that’s the day you’ll really think about your dad.

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