Archive for the ‘Growing Your Business’ Category

Pages: Prev 1 2 3 4 5 6 7 8 9 10 11 Next

The “Power of Three” helps you remember things

Sunday, November 20th, 2011

Anyone who gives presentations has had the sinking feeling that comes from forgetting what you want to say.

It’s the worst possible scenario because you become flustered, embarrassed, and usually fall apart on the spot.

Worse, your credibility is ruined with the audience, who suddenly feels that you don’t know your stuff.

Rick Perry Michael Angelo Caruso blogRick Perry suffered this problem during a recent debate at Michigan’s Oakland University.  The Governor of Texas confidently stated that, if elected President, he would do away with three areas of government.  He rattled off the first two and then … nothing.

Some politicos say this gaffe could cost him the election!

I’ve given over 2,000 presentations and keynote speeches and have developed a near foolproof way to never forget what to say.  I call it, “The Power of Three” and it works like this.


How to never forget what you’re trying to say

When preparing your speech, presentation or debate, ask yourself, “What three things do I want my audience to know?”

Then, hold out your index finger and assign the first item to that finger.  Psychologists refer to this technique as “association.”  Assign the second and third item to the middle and ring finger of the same hand.  Then run down a quick version of the three points, counting down the three items using your fingers.

Repeat the process all the way up to your presentation.  You can practice the power of three in the car, during television commercials, and even in the shower.

Use my power of three technique and you’re not likely to forget what to say when speaking to an audience.

It’s a shame Rick Perry didn’t consult with me when he visited Michigan, eh?

______________

Get more great tips by ordering Michael’s Present Like a Pro DVD.  It’s a 45-minute video that both shows and tells how you can be much more effective when speaking to groups.  www.MichaelAngeloCaruso.com or 248-224-9667 for more info.

Top 10 excuses for not being great

Tuesday, November 8th, 2011

Top 10 Excuses For Not Being Great
from www.MichaelAngeloCaruso.com

Michael Angelo Caruso and Oscar blog greatEveryone has the ability to be great.  In fact, greatness is probably the most natural of all achievements.  So why don’t more of us achieve greatness?  One reason is that we get in our own way.  Another reason is that we often don’t receive the right amount of encouragement.

By the way, there are varying degrees of greatness.  You may never win an Oscar, for example, but you may get to hold one.  :-)

Here are the top ten excuses for not being great, along with some quick  advice on how you can achieve greatness.


Top 10 excuses for not being great


1. You don’t know how.

Huh? You’re kidding, right? You don’t know how to do something? I have one word for you: Google.

Need a book? Your public library has thousands and you won’t have to wait in line because nobody goes there.

Need tutelage? Hire a coach.

Information is more accessible now than any other point in history and most of it is free. Get good at accessing what you need to know. It’s your ticket to greatness.


2. You don’t know the right people.

As with information, people are more accessible than ever before. Nearly anyone you need to know can be found on Twitter, Facebook, Linkedin or YouTube.

Make yourself a little more available and you’re half way there.

The average person actually stops trying to be likable as he or she gets older. Most people on Facebook sign up about 145 friends and stop. Become a bit more psychologically attractive and you will connect with the right people.


3. You don’t have the money.

Dollar sign Michael Angelo Caruso blogThis is a math problem everyone can solve. There are two major ways that you can have more money.

The first way is to reduce expenses and save the extra money for whatever you’d like or need. Create a strict budget, and set aside a portion of your income. This may include sacrificing, a lost art among a society that strongly identifies with comfort.

The second way to have more money is to earn more. See “comfort” above. You can earn more by getting a better paying job, also known as “leaving your comfort zone.” Earning more often means working harder or at least applying yourself.

Would you like to double the amount of money you earn now? Get a second job! If you really want the money, you’ll do it.

One of the easiest ways to earn money is to proffer your intellectual property. You can do this by creating a short e-book that offers information on how to do something. You’re probably really good at something, right?

Tell others how to do it in a Word document, save the document to a .pdf that you can sell online and off. Sell ten e-books at $10 each and you’ll have an extra $100.

It doesn’t matter who you are, where you live or what the economical climate is like. Money is all around you. Go get it.


4. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Groupon or Living Social? Dyson or Hoover? Yahoo or Hotmail?

You don’t know? Very few will people will care if you’re not first to market as long as your offering has a unique and worthwhile value.

A guy named Elisha Gray filed for a patent on a new invention called the telephone three hours after Alexander Graham Bell.

Count on it. Someone, somewhere is already doing what you’re doing. Work around them.


5. You’ll get to it later.

Maybe you’ll be great later. But history teaches us that life introduces all sorts of distractions in the game of life.

Face it, you’re only going to get busier.

Now is the time to put “greatness” on your calendar. Schedule it, then accomplish it. It’s called “greatness” partly because it’ll make you feel great!


6. You’re not ready for that level of success.

Success is a head game of sorts.

You’re trying to achieve something new, so how do you ever really know if you’re ready? What does “ready” even mean?

Stop making excuses and realize you’ll like life better when you’re in a better place.

Oh, you’re ready, trust me. And if greatness occurs and you’re not ready, you’ll get ready in a hurry.


7. There are too many obstacles.

This is true, but it’s not a good excuse for dodging greatness.

Heroes do things that others are unwilling or unable to do.

To find the treasure, you must be born into misfortune, get beat up by bad guys, be betrayed by your best friend, find love and lose it, and have a really bad accident.

And then, after you’re totally exhausted, you get to slay a dragon.

Hey, if being a hero was easy, everyone would do it.


8. You don’t have a (good) website.

A killer website is always useful for success and greatness. But if you don’t have one, you have options. If your current crappy website needs a redesign, hire someone to redesign it.

Meanwhile, you can promote, brand, and even sell from a free blog site. Post on other people’s blogs, but never promote yourself without permission. There are clever ways to sell on social media platforms.

Many people make money from affiliate marketing, which allows revenue to flow to you after you recommend products and services to your distribution list.

Website, schmebsite.


9. You’re too tired.

Being tired all the time is not normal.

Good health is important and certainly makes it easier to be great. Sufficient rest is part of good health. Go to bed earlier, if necessary, but establish a working rhythm that feels like success.


10. You’re just not confident enough.

There are two ways a human being comes into intelligence: genetic predisposition and learned behavior. Confidence is a learned behavior.

Listen to self-help programs and motivational messages. These total strangers will say things to you that your loved ones will not. It sounds implausible, but if you listen often enough to the right people, you will begin to believe there is greatness in you. And you know what? There is!

Hard ass, Steve Jobs, softens us up

Saturday, October 8th, 2011

Steve Jobs Michael Angelo Caruso blog Steve Jobs was not known as a sentimental softie, yet his passing is still a tender memory for people all over the world.  Clearly, his death has gotten a lot of us to think about how we spend our lives and what we do with our time.

Humans are creatures of habit. We are more likely to do things we’ve done before than to try something new. We drive the same route to work every day, park in the same spot when we get there, and eat the same types of lunches from week to week.

This “routine-groove-rut” is exactly the kind of patterned behavior that prevents us from making new memories.  Here are 5 Cool Ideas on how to create new memories.

5 Cool Ideas for Creating Memories

From www.MichaelAngeloCaruso.com

1.  Living in the past doesn’t create memories.  
People who dwell on the past often develop a victim mentality about life.  Victims perceive life to be a series of negative occurrences because of things that have happened to them.

Their attitude seems to be “People have always taken advantage of me, so I’m not interested in meeting new people.”  Old scripts can be keeping you from enjoying new material.

2.  Invite new memories by rewriting your slate.  
John Locke Michael Angelo Caruso blogImprinting is a series of repetitive life lessons that help us determine our view of the world, including our self-concept. Most of us are indelibly imprinted early in life.  Philosopher, John Locke wrote that, as youngsters, our minds are “tabula rasa” or a blank slate.  Early on, people write on our slates, helping us create memories.

Some of us have trouble writing over those old memories.  When you can rewrite your slate, you can easily add new memories.  Computer experts might describe rewriting your slate as overwriting your disk.

3.  Accept that new invitation.  
George Herbert Walker Bush michael angelo caruso blogA female friend of mine was jogging when she encountered a group of strange men. The men identified themselves as secret service agents traveling with then President George Herbert Walker Bush.  My friend told me that the agents invited her to run with the President and his entourage the next morning.

She passed on the offer.  I asked her why she declined such a unique opportunity and my friend said, “I guess I didn’t feel like it.” Doing new things avails us to new memories, so make it a habit to step out of your routine.

Memories are generated by a process behavioral psychologists refer to as “experiential learning.”  New experiences, of course, are a form of imprinting, which helps us to create memories. Routines do not promote newness.

4.  The present is sometimes too predictable.   
People who only think about the present condition are so caught up in routines that they cannot seem to try new things.  In their determined effort to maintain status quo, they resist new opportunities, thus stifling the creation of new memories.

5.  Live as if you don’t have much time left.  
Impresario, Steve Jobs, urged us to not live other people’s lives. Do what you want to do.  Do it now.  Sociologists have discovered that people near death have an overwhelmingly common regret about their life.  They usually regret not trying more new things like traveling to foreign countries and meeting more people.

What have you always wanted to do? What would you do this year if you knew it would be your last year? Use the answers to these questions as incentive to generate new memories.
~~~~~~~~~~
More from Michael on his great blog.

Don’t veer for deer

Thursday, September 29th, 2011

deer driving michael angelo caruso blogI’m speaking in Jamaica and brought some reading material on the trip.

My September/October issue of AAA Living magazine features an interesting article on the dangers of “deering while driving.”  It got me thinking about how humans handle problems.

Apparently, there are 1.5 million car-deer collisions annually.  The magazine states that the crashes kill some 150 people.  These accidents aren’t healthy for the deer, either, as hardly any of them are wearing safety belts.


Here’s a surprising driving tip

The article lists three ways to avoid an unwanted wildlife encounter:

1)  Stay alert.  Deer are the most active at dawn and dusk.

2)  Deer travel in herds.  If you see one animal, there are probably many more nearby.

The third piece of advice is rather surprising:

3)  Don’t veer for deer.  Experts say that swerving is much more dangerous than hitting the animal.  Veering could easily introduce oncoming traffic or an unforgiving bridge abutment into the equation.


Sometimes, it’s best to face a problem head-on

Michael Angelo Caruso blog problem solvingThe “don’t veer for deer” lesson is a good metaphor for other types of problem-solving.

Of course, it’s always a good idea to stay alert for communication problems related to customer service, marketing, and such.  And yes, these problems often “travel in herds.”

Lots of us try to avoid problems by ignoring them, procrastinating or even denying the problems exist.

Yet, in many cases, it’s best to confront the problem head-on.  Face the problem as if you would position yourself directly in front of a camera.

Let the conundrum collide with your personal life or your work routine.  This will create a unique opportunity to uncover a solution.


More resources

For more safe driving tips, visit www.AAA.com/SafeDriving.

To get more tips for solving problems, listen to my Creating Success Habits audio CD.

Women’s lib, my butt

Tuesday, September 27th, 2011
Actress, Erin Cummings, second from left, and friends  Michael Angelo Caruso blog

Actress, Erin Cummings, second from left, and friends

Sure, women have come a long way, baby, but the glass ceiling hasn’t even been scratched, let alone broken.

Women hold more MBAs than men, but are employed in fewer executive positions for far less money.

The Troy Rotary Club of Michigan–I’m going to be President next year– is honoring Troy business women and women everywhere with its second annual Troy Business Woman of the Year Awards luncheon on Wednesday, October 5.

Detroit-area folks are welcome to attend and nominate.  Here are details.


Troy Rotary Business Woman of the Year Awards!

Mark Mullin Troy Rotary Michael Angelo Caruso blogThe Rotary Club of Troy will honor a number of women business leaders at a special luncheon on Wednesday, October 5th, 2011.

We’d love for you to participate in the “Troy Rotary’s Business Women of the Year” event as a nominee and/or an attendee.

We’ll interview the awardees to learn their business secrets and also hear from our guest speaker, Denise Roberts from Sales Partners.

Nominees must work in Troy, Michigan. Applicants or those who nominate the applicant should submit three-paragraphs explaining their accomplishments in noteworthy community involvement and business during the last 12 months.

Send your information to Linda K. Weaver at lkweaver@wowway.com.

Troy Rotary will take make a determination based on these accomplishments.

The luncheon will take place at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the outdoor fountain is magnificent most of the year.  Plus, there’s almost always an interesting guest speaker.

Please pay for lunch at the door– $15 cash or check per person.  (Your second lunch with Troy Rotary is no charge!)


Directions to Troy Rotary

Maureen McGinnis Michael Angelo Caruso blogHead west on Big Beaver so you can turn right onto Lakeview Drive between Somerset North and Bank of America.  Make an IMMEDIATE right into the first driveway.  This will take you into the guest parking lot.  Leave a few extra minutes to clear bank security at the front door.

This map may help:  http://tinyurl.com/TroyRotaryInvitation

Please be there a few minutes before noon on October 5 so you can network with Rotarians and guests.  Call Michael Caruso at (248) 224-9667 for more information

Bring your camera and lots of business cards and we’ll see you soon!  You will enjoy our fun members and they will enjoy you!


Nominating is easy!

Troy Rotary is honoring a number of Troy Business Woman at a special luncheon on Wednesday, October 5th.  You may nominate someone you know, ask someone to nominate you or nominate yourself.

Nominees must work in Troy and must be present to win.  Please provide the following information and submit to Linda K.Weaver at lkweaver@wowway.com by September 27.  Questions?  Call Michael Angelo Caruso at (248) 224-9667.


Info on nominee

You may copy/paste and e-mail info to Linda, above.


Requested info

Name of nominee _______________________________

Phone number _________________________________

E-mail address _________________________________

1.  Please tell us about your background as a business woman:

 

2.  Briefly list your business achievements during the past 12 months:

 

3.  Rotary is a community service organization.  Please tell us about any volunteer work you’ve done during the last year.  This includes “after hours” activities such as charity work, community projects, etc.

_______________
Thank you!

We hope to see you at the October 5th luncheon at the award-winning Bank of America building at 2600 Big Beaver Rd. (16 Mile Rd.) just east of Somerset North.  We enjoy fabulous food and the view of the magnificent outdoor fountain. Lunch is $15 cash or check per person and your second lunch with Troy Rotary is free!

 

What if women ruled the world?

Of course, neither gender needs to “rule the world.”  We’re all together in this.  Still, it’s nice to honor area business ladies for a job well done!

 

5 cool ideas for remembering names

Friday, September 16th, 2011

Michael Angelo Caruso name badgeI once earned a speaking engagement by impressing Roxanne Gibbs, editor of The Nation, then a prominent Barbados newspaper.  I first met Roxanne and five of her friends in a banquet buffet line.   Later, she recounted that I remembered all of their names after the meal.


5 Cool Ideas for remembering names

1.  Use a system you can rely on.
People who use a memory device called mnemonics remember Pat’s name because she is wearing purple, but may struggle to recall Pat’s name when she wears brown.  Try to remember a person for who they are, rather than what they wear.

2.  Use “cluster imprinting” to learn names.
The goal of cluster imprinting is to imprint your brain with the person’s name eight to ten times within three minutes of meeting them.  Listen to the person say his or her name.  Then you might say “Catherine, it’s nice to meet you.”  You’ve now heard her name twice.

3.  Repetition is a form of practice.
After being introduced, you might say “Catherine, is that Catherine with a ‘C’ or Katherine with a ‘K’?”  The person could answer “‘Catherine’ with a ‘C’.”  Now you’ve heard the name five times and visualized it at least once.  If someone approaches you and Catherine, offer to introduce the new person. “Catherine, do you know Tom? Tom, this is Catherine.”  Now, you’ve been imprinted with Catherine’s name seven times.

4.  Practice remembering the name right up until you say “goodbye.”
When it’s time to excuse yourself, you might say “It’s been nice meeting you, Catherine,” which makes the eighth time your brain has been imprinted with her name.  You are not likely to forget “Catherine.”

5.  Use interval training to achieve total recall.
Try to recall the name at several intervals during the next 24 hours, stretching the time span for each attempt.  Another form of interval training is to review rosters and registration lists before and after the meeting.

______________

5 Cool Ideas book Michael Angelo Caruso blogThe above article is an excerpt from Michael Angelo Caruso’s book, 5 Cool Ideas available from Edison House.

Meet people as fast as you can

Monday, August 1st, 2011
Quincy Jones Michael Angelo Caruso blog

Quincy Jones

I read Q:  The Autobiography of Quincy Jones a while back.

Quincy has had an amazing life.  Most people know him as the producer of Michael Jackson’s, Thriller, but Q has worked with hundreds of famous people, including Frank Sinatra, Lesley Gore, Ray Charles, Duke Ellington, Count Basie, and Miles Davis.

Originally a music arranger, Quincy met a lot of musicians before he turned 21-years-old.  By most accounts, Quincy took care of his relationships and one friendship led to another and so on, resulting in a lifetime of fruitful collaborations.


You only have to meet someone once

The French have a delightful way of saying “goodbye.”  They say, “à la prochaine,” which means, until the next time.

I like this way of signing off because it downplays “goodbye” and emphasizes the next hello.

alex mandossian michael angelo caruso blog

With Alex Mandossian in Los Angeles

For years, I’ve said “goodbye” to friends, retail clerks, and even strangers I meet by saying, “See you next time.”

Call me crazy, but I feel that once I meet someone, I never have to meet them again.

Once I begin a relationship with you, for example, we never have to start over again; we can merely pick up where we left off.

My friend, Alex Mandossian, one of the smartest Internet marketers in the land, likes to sign off with the phrase, “I hope our paths cross again.”  It’s the same concept.


People are your greatest resource

When asked to speak to students at commencements and other keynote events, I advise youngsters to meet people as fast as they can.  That way they can begin relationships that will serve them for decades.

Do this online, as well.  The average social media user has between 120 and 150 Facebook friends.  Increase that number for better-than-average return from your online networking.

This same principle can be applied in business when it comes to communicating, marketing, and even blogging.  Just try to connect in meaningful ways.  Give continuous value to people.

And like Quincy, meet people as fast as you can.

-Michael Angelo Caruso, Royal Oak, Michigan

Disaster is on the schedule; have a “Plan F”

Sunday, July 31st, 2011

Options and choices rock!

My clever friend Charlie Wollborg recently reminded me that it’s okay if Plan A doesn’t work.  There are 25 other letters in the alphabet.

Charley’s correct.  When it comes to marketing plans or e-mail Subject lines or which video to post, it’s always better to have choices.

America band Dan Peek Michael Angelo Caruso blog

Dan Peek is on the left

And that’s what the pop band America figured out when one of its founding members left the band just when all their hard work was paying off.

Dan Peek left the America in 1977, when the band was on top of the world, thanks to mega hits such as Horse With No Name and Ventura Highway.

Remaining members, Dewey Bunell and Gerry Beckley decided to press on with something other than Plan A.  They produced many more hits as America and have kept their enterprise alive for decades.

Anyway, Dan Peek died last week, at age 60, but the band plays on, thanks to Plan F.


Always have a plan or two

An old, grim military maxim states:  No plan survives first contact with the enemy. 

Sure, things can and will go wrong.

Make a plan anyway.  Have a plan B.  And a Plan F.

sagicor business consultant michael angelo caruso blog

Michael Angelo Caruso speaking in Jamaica

- Michael Angelo Caruso, Business Strategy Consultant, Detroit, Michigan

 

 

Get bigshot Facebook friends to help you promote

Monday, July 18th, 2011

social media, michael angelo caruso, blogFacebook is the biggest communication revolution since the invention of the telephone.

Initially known as “a good way to meet chicks,” Facebook is now a solid promotional tool that moves millions of dollars in products and services all over the world.  And for the most part, it’s free.

You’d think people would be adding people to their FB network like crazy, yet the average FB user only has around 165 friends.  Amazing.


Facebook tip: Connect with people who have more friends than you

If you’re too lazy to build your own network, there is another strategy you can use. 

Hitch your wagon to people with bigger wagons, by friending folks with large networks.  I’ve even started a Facebook sub-list I call 3K, which indicates which of my FB buddies has at least 3,000 friends.

By the way, I probably have a bigger wagon than you, which means that by connecting with me, you are increasing your marketing reach without even taking time to build your list.

As I’ve indicated, this shouldn’t be your “Plan A,” but it works.  Plan A is to build your list by making more personal connections on your own.

You can get into my airspace by connecting with me here:


Facebook

Find me on these four pages:

My personal FB page with the most room for you

This Facebook page is full with nearly 5,000 friends– the max allowed.

I started a FB page called “Get the Word Out” with cool tips for marketing online and offline. 

Like this page for suremy Public Figure page on Facebook  -I post my best content and pics here

My 5 Cool Ideas page on FB –great tips for work and home!

Oh, and please “Like” my Troy Rotary Facebook page –Joining Rotary is the best decision I’ve ever made


Linkedin

Find me on Linkedin and check out my awesome “Recommendations” page.


Twitter

Twitter is more powerful than Facebook and Linkedin combined!

http://twitter.com/MichaelACaruso


YouTube

Watch a couple of my fun YouTube videos, then subscribe and join my growing network here, too!

 

Google Plus

 Here’s where to find me on the newest of the “Big 4″ social media platforms, GooglePlus.  Everyone should have a Google profile.  Get yours by signing up for a free Gmail address. 


 Just do it!

michael angelo caruso internet marketingConnecting with me via all of the above links will introduce you to thousands of my friends and allow me to easily tag you in the future. 

Do this with your other friends who are well connected, as well.  I hope all this new attention won’t go to your head.  lol

Welcome to the social media revolution and remember, don’t drink and type.

From Royal Oak, Michigan-

Michael Angelo Caruso

Pages: Prev 1 2 3 4 5 6 7 8 9 10 11 Next