Archive for the ‘Entertainment’ Category

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You gonna listen to Mick Jagger or me?

Wednesday, April 17th, 2013

Mick Jagger

The Rolling Stones are touring again.  Look at Mick go!

Everyone wants more energy. Tweet This

Mick Jagger energy would be good, right?

In psychology, there are two main kinds of energy: positive and negative.

According to the First Law of Thermodynamics, energy cannot be created or destroyed.

This means that your best bet is to transfer positive energy from another source to you.

Highly evolved people are always on the lookout for positive energy sources.

You can monitor how much positive energy comes into your body in the same way you monitor what kinds of food you eat.

If you have potato chips in the pantry, you’re more likely to eat potato chips.

If you hang around negative people, you’re more likely to have negative energy.

Click the video below for more ideas on how to come into more positive energy.  

 

Why you can’t get no satisfaction

caruso band michael angelo caruso blog

Caruso band

I used to be in the music business. 

My brothers and I toured the country in a pop band called Caruso and we had a blast opening for acts such as Rick Springfield, Corey Hart, and Joan Jett.

I still love music, but I monitor how much I listen to music and how much I listen to motivational speakers and good audio books.

Everyone’s different, but I get much more positive energy from Wayne Dyer than I do from old Mick Jagger music.

Wayne and I visited on my recent drive to deliver a leadership keynote in Cleveland.  Wayne did all of the talking, I just listened and absorbed his positive energy.

 

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Want more positive energy?

Being the Best DVD michael angelo caruso blog

Being the Best

Learn more about how to transfer positive energy.  

Watch Michael’s popular DVD titled, Being the Best. 

All of Michael’s info products and live programs are covered by an unconditional money-back guarantee.  

This timely topic is the easiest bar bet ever

Friday, March 8th, 2013

Daylight saving time Michael Angelo Caruso Blog

Want to win an easy couple of bucks?

Introduce the term “Daylight Savings Time” into a friendly discussion.  Then, ask “Wait a minute–is the proper term, ‘Daylight Savings Time’ or ‘Daylight Saving Time?’”  and get ready to win some money. (more…)

The Oscars? Been there, attended that

Thursday, February 21st, 2013

Oscar statue michael angelo caruso blogIn 1998, I went to the Academy Awards.  It was amazing!

I still smile every time I think about what was probably a once-in-a-lifetime event for me. 

The Academy Awards may be the most prestigious happening on the planet.  It’s a very difficult ticket to come by.   Championship hockey fans will tell you that getting a date with Stanley is much easier than getting one with Oscar.

The Academy Awards are so exclusive, that you must be invited.    

How did I get invited? Well, as they say in Hollywood, “it’s who you know.”

 

It’s who you know

Michael Angelo Caruso Oscar academy awards blog

Joe and me in 1998

My younger brother Joe, who knows a lot, is a business consultant with some interesting West Coast clients. 

In a nutshell, Joe impressed who he knew with what he knows and the Academy offered him four tickets to the Oscars, just like that.    

Joe and I have done some interesting things together.  We’ve climbed cliffs in Hawaii and toured the country in a rock band. 

We’ve even taken baths together, although not recently.  When Joe called me with an invitation to the Academy Awards, I knew that we were in for another adventure.    

The phrase, “I’m going to the Academy Awards,” is a great conversation starter.  Americans are fascinated with Hollywood and the film industry’s biggest night. 

Before leaving for LA, I telephoned a female friend who lives there.  I was in the habit of calling Robin before visiting southern California.  She wasn’t good about returning my calls.  This time, I left a voice mail saying, “Robin, I’m coming to LA to attend the Oscars.  Let’s try to get together.”  

This time, she called back within five minutes.    

Joe invited two of his friends to round out our foursome and we all met up in Los Angeles and convened at an exclusive hotel in Santa Monica called Shutters on the Beach.  If we were going to do the Hollywood scene, we would go top drawer. 

Shutters’ expensive room rates certainly play a role in keeping the common folk from getting too close to the celebrities.  The hotel had booked extra security to keep the lobby free from autograph hounds and paparazzi.

Shutters on the Beach doesn’t look ostentatious.  The entrance has a circular drive that is too small for limousines to negotiate without making a couple of passes. 

The hotel’s marketing department definitely wants you to appreciate the building’s proximity to the ocean.  They didn’t, for example, simply name the hotel “Shutters.”  There are two types of rooms at the hotel:  “ocean-view” and “non-ocean view.,”

 

The hotel was packed with Hollywood types

Spike Lee Michael Angelo Caruso blog

Spike Lee

We saw actors Peter Fonda, Robert Duvall, and John Turturro, who had his family in tow. 

Joe met director Spike Lee, who gave my brother a valuable tip on where to get the best cell phone signal. 

There were probably dozens of directors and producers milling about, but we did not recognize everyone.  It was a heady scene and we quickly got used to saying “hi” to everyone—just in case the person was “somebody.”    

The night before the Oscars, we went to dinner at an exclusive restaurant called Ivy at the Shore, which had apparently hired the same marketing firm as Shutters on the Beach. 

Seated at our corner table, we had a good view of the room and immediately spied Joan Rivers having dinner with a gentleman friend and another couple, which turned out to be former Miss America, Mary Anne Mobley and her husband Gary Collins. 

Joe went over to pay his respects.  Later, we saw Gregory Hines do the same.   

 

Hollywood is a full-service community

Ugly Man Hot Girl Michael Angelo Caruso blogIndeed, Hollywood people are “beautiful” people and they have the means to enjoy themselves. 

All weekend, we saw slovenly men being escorted by stunningly pretty women.  How does this happen? Just kidding; I know how this happens

We’ll never know for sure, but while I was having breakfast at Shutters one morning, an attractive young woman entered the hotel restaurant and the maitre d’ went about trying to seat her.

Periodically glancing over the top of my outstretched newspaper, I noticed that the pretty woman declined three tables before she eventually accepted a table adjacent to mine.  When the maitre d’ offered her the chair behind me, she again demurred and chose a chair directly beside me.

In the land of “who you know,” strangers are in the habit of talking to each other.  Restaurant tables in SoCal are situated close together and it’s not unusual to meet seven or eight people during dinner. 

By contrast, people in New Jersey are only likely to speak to you if you crash into their car or bowl a 300 game.  

Anyway, within five minutes, the pretty woman at the table next to me offered me a massage, which may go a long way toward explaining how beautiful women are seen with unseemly men during Oscar week. 

In an ironic instance of life imitating art, the “pretty woman” next to me was a prostitute.      

 

Two degrees of separation

Shutters on the Beach Michael Angelo Caruso blog

Shutters on the Beach

I passed on the um, massage, but since I was spending some time with the beautiful people, I decided to treat myself to a manicure. 

Women have known for a while that having someone hold your hand for half-an-hour is a good thing.  I agree and visited the Manicurist on the Beach at Shutters the morning of the Academy Awards ceremony.

“I don’t want to put pressure on you,” I said, in a kidding way.  “But I need an excellent manicure because I’m going to the Academy Awards tonight.  You will do good job, won’t you?”

“Why don’t you ask Bruce Willis?” she smiled sweetly.  I made a mental note to do just that.  

As she worked, the manicurist casually mentioned that she was doing Joan Rivers’ nails at Joan’s daughter Melissa’s house the next day.  “Really?” I said.  “I had dinner with Joan at Ivy’s last night.”  Well, I ate dinner at the same restaurant as Joan River the night before. but I was already starting to talk like Hollywood people.

At three o’clock in the afternoon, Joe, his other two friends, and I assembled in the hotel lobby for a toast and a photo opportunity. 

 

Men and babies should be photographed right after they are dressed 

Shrine Auditorium Los Angeles Michael Angelo Caruso blog

Shrine Auditorium

Donning a tuxedo is a major production. 

The problem lies in the sheer number of accessories.  Women have the Accessory Thing down pat.  Men have trouble remembering to wear a belt. 

Tuxedos come with a twelve-point check list that includes suspenders, a cummerbund (let’s see, do the pleats face up or down?), studs, cufflinks, a bow tie, and special shiny shoes that have to be black and have to match.  To make matters worse, all the accessories for this West Coast event had to be packed in advance.

I can’t tell you how challenging those button studs can be after a few vodka martinis.  The boys and I toasted our good fortune and sauntered out to the waiting Limousine on the Beach.  The sun was still shining brightly and it seemed strange to be wearing evening clothes so early in the day. 

The Academy of Motion Picture Arts and Sciences had invited us to a reception at a suite in Century City and we would head to the award ceremony from there.  

At the pre-party, we had cocktails with various industry types, but alas, no celebrities.  We met a gentleman who did voice-overs for the television show NYPD Blue and had our pictures taken next to a six-foot version of the Oscar statuette. 

We also met a couple of “fillers.”  Fillers have the interesting task of rushing into the auditorium to sit in celebrity seats when the stars go to the rest room.  

We headed back to the limo for the ride to the awards presentation, which was scheduled to start at six o’clock in the evening at The Shrine Auditorium in Los Angeles.

 

Sometimes the customer is responsible for his own “WOW” experience

Michael Angelo Caruso Oscar academy awards blog limo

My brother Joe and me in limo on way to Oscars

Rounding the corner at Figueroa and West Jefferson Boulevard, I saw the most amazing sight.

We were in a parade of dozens and dozens of limousines.  It turns out that one doesn’t drive to the Oscars in one’s Volvo.

Hundreds of long black cars slowly rolled down the avenue.  Thousands of people stood at the curb on both sides of the street, many holding cameras and video recorders.  Everyone was hoping to catch a glimpse of Jack Nicholson or Cameron Diaz.    

Have you ever tried to look inside a limousine with tinted windows? 

It’s impossible to see anything.  Suddenly, I realized that I was attending a once-in-a lifetime event and no one could see me.  I quickly lowered my window and said, “I want to be with my people!” as I reached out to wave. 

Crowds on both sides of the street waved back! 

This was too much fun.  I stuck my head out to get a better view.  Dozens of disposable cameras flashed.  The throng screamed! 

At our best guess, about 75 people looked at my photograph the next day when they returned from Photo Hut.  Squinting at my unfamiliar mug, they no doubt asked, “Who’s that guy?” and “Why did I take his picture?”

The excitement was mounting to fever pitch.  We exited the vehicle and stepped onto a luminous red carpet that seemed to be three inches thick.  Television crews had flooded the area with artificial light, which gave the bustling scene a surreal atmosphere. 

A public address system announced celebrity arrivals and we tried to take everything in, but there was just too much activity.  Everyone was wearing black.  It seemed as if every other person was working security.  We were continually herded toward the entrance to the auditorium.    

It was our first time attending the Academy Awards but everyone knew what to do.  Mortals were to stay to the left of a velvet rope.  Celebrities were escorted to the right side of the rope where television reporters interviewed them. 

Paparazzi and media representatives leered from a grandstand on our left.  I never knew cameras could be so loud.  We learned that there is a pecking order for entering the auditorium and that the bigger stars enter last.  We heard that Madonna was scheduled to enter after everyone else arrived.  
 

For every Tom Cruise, there are 1,000 Ernest Borgnines

Ernest Borgnine michael angelo caruso blog

Ernest Borgnine

On the way into the auditorium, we met actor Jeremy Irons, a fairly big star by most standards.  The fact is that for every “hot” celebrity in Hollywood, there are 1,000 “has-beens.”  In other words, for every Tom Cruise, there are 100 Ernest Borgnines.  So we met Ernest Borgnine.  And his lovely wife, Tova.   

The Academy Awards show is broadcast live, so the audience was frequently prompted to applaud host Billy Crystal and the other presenters.   It didn’t take us long to catch on to the rhythm of the commercials and such.  Wide-screen images helped people in the balcony see the action up close. 

The best place to people watch was in the large room adjacent to the auditorium where beautiful people gathered to have a cocktail and catch the action on a pair of large screen televisions.  It was the ultimate fashion show.  Cleavage was everywhere.   

The Titanic movie was nominated for 14 awards that night and it won 11 of them.  Home viewers had the distinct advantage of being able to channel surf or make a trip to the fridge whenever the pit orchestra played the Titanic theme song, My Heart Will Go On.  We had to listen to it every time.  If I never hear that song again, it will be too soon.  

When the four-hour event was over, we slowly walked out of the auditorium and found our limousine with the help of a walkie-talkie the driver had given us.  Starving, we found dinner around 11 p.m. and relived the magic of the day.  

Ever since attending the Oscars, I’ve been especially nice to my brother Joe.  For this, I should be nominated for an Academy Award. 

I guess that in the back of my mind, I’m still hoping that a once-in-a-lifetime opportunity will happen again.

——

About the author

Present like a Pro DVD Michael Angelo Caruso

PLAP DVD

Michael Caruso is the author or the 5 Cool Ideas book series and the Present Like a Pro DVD.  He is also author of Dear Michael Angelo—A Father’s Life Lessons to His Son, an audio book on the value of legacy. 

Contact Mr. Caruso at www.MichaelAngeloCaruso.com or 248-224-9667.

Video marketing gets the word out

Thursday, January 31st, 2013

I’ll show you why video is one of the most effective ways to give a presentation.

As you may know, I teach presentations skills to leaders, salespeople, and customer service reps– skills that one can use in a live, interpersonal setting.  Your work team will always need this type of training.

Yet, when it comes to getting the word out, video is a super-elegant solution that offers tons of advantages.

To see what I mean, watch the following short vid.  Feel free to comment after watching, especially if you like the message. Add your positive spin!

 

 

So what just happened?

Well, the entire clip lasts all of about one minute and 45 seconds, but consider all the “deliverables” to the viewer. 

You get to attend a portion of a lively presentation of an entertaining keynote speaker without traveling or even getting out of your chair.  You learn quite a bit about the world of video marketing. 

You’re reminded of an international service organization called Rotary. 

You learn that it’s a good idea for the President of every company to post a short “welcome” video on YouTube.  Has the leader of your organization done this? 

The video explains that producing this sort of video is easier than one might think.

You also learn a lot about the speaker including his speaking style, tone, pitch, cadence, humor, and that some hair sticks up on the back of his head.  These are things you could never learn from a .pdf or an email or some sort of static link.

Video is kinda fun!

 

Video marketing is da bomb!

Michael Angelo Caruso video marketing Even seasoned professionals occasional flub a live presentation. 

But once you create the perfect video, it plays perfectly ever single time.

Produce most of your videos in “evergreen” format. 

Don’t reference  dates or trendy anecdotes that instantly date your message. 

That way, your vids will be useful and relevant for a longer period.

And did you know that YouTube videos, when posted correctly, can easily outrank websites, blog posts, and Facebook pages?  Bonus!

Don’t get left behind.  Get going on your video marketing today.

Best of luck with your presentations or whatever you’re working on!

 

P.S.  Don’t forget to comment after watching the video or just let me know what you think in the comment area below. 

RIP Abigail Van Buren; the time I gave Dear Abby some advice

Thursday, January 24th, 2013

Dear Abby Michael Angelo Caruso blogPauline Phillips, better known to millions of newspaper readers as the original “Dear Abby” advice columnist, has died in Minneapolis, Minnesota, at age 94.

Phillips’ columns were published in an era when newspaper readers began to prize straight-talking, pithy advice about marriages, children, jobs — just about anything that troubled people.

Phillips wrote under the pen name of Abigail Van Buren, shortened to “Dear Abby” in newspapers. “Abigail” was taken from the wise woman in the Old Testament and Martin “Van Buren” was one of her favorite presidents.

Ms. Phillips had a twin named Esther “Eppie” Lederer, who was also an advice columnist.  Her pen name was Ann Landers.

The first Dear Abby column appeared in 1956, and Phillips solely wrote the advice feature until 2000, when she and daughter Jeanne began sharing the byline.

Although Abby wrote books and magazine articles, her primary readership enjoyed her column in newspapers, long before the Internet age and blogs. 

A recent study determined that around 30% of her columns offered advice on sex-related issues.  She frequently condoned divorce and homosexuality before it was trendy to do so.

 

How I met Dear Abby

dear abby michael angelo caruso blogAround 20 years ago, I was invited to attend a Rotary conference at a major hotel in Chicago.

The final event at the conference was a beach party theme and after a few cocktails, a few mates and I kicked one of the giant beach balls into an elevator and down to another floor. 

When the elevator door opened, I kicked the beach ball out and it hit a woman who was standing directly in front of the elevator door.  The ball hit her pretty hard and surprised her, I think.

It was “Dear Abby.” I knew it because the advice columnist had worn the same hairstyle for decades.  Pauline Phillips was made of class and glamor.

I immediately apologized on behalf of the beach ball and Abby seemed quite amused at me and my posse of half-dressed young men. 

She and I chatted for just a few seconds and I learned that the columnist was at the hotel with a contingency of other Chicago celebrities to attend a party honoring a scientist who had helped isolate the Alzheimer gene.  Abby was kind to invite us to that party the following evening.

As she finally entered the elevator, I gave Dear Abby some friendly advice, “Never stand directly in front of an elevator door,” and my friends and I moved on.

 

Famous people hang out together

The next night, I visited the black-tie party honoring the scientist.  I walked into the grand ballroom and stood against the wall for a minute, trying to spot Abigail Van Buren among the crowd of 300 people. 

I shared my dilemma with the gentleman standing next to me, who sympathized with my plight.

“Why are you here, sir?” I asked.

“Oh,” he said.  ” I was invited because I did some research on the Alzheimer gene.”

I was accidentally standing next to the guest of honor!

Also at the party were actresses Susan Anton and Nell Carter, football coach Mike Ditka, and somewhere … Pauline Phillips.

The late, great, “Dear Abby,” by the way, died 20 years later of complications from Alzheimer’s. 

—–

Posted from Royal Oak, Michigan,

Michael Angelo Caruso

RIP, Zig

Sunday, December 9th, 2012

Zig Ziglar Michael Angelo Caruso blog

Zig Ziglar

The speaking business has lost one of its best and biggest talents.

Zig Ziglar was the best.  He recently passed away at the age of 86.

There are very few “originals” in my business, so the passing of The Master is a big deal.

An acquired taste for some people, Hillary Hinton “Zig” Ziglar used his southern charm on millions of people through his live events and information products.  He specialized in the topics of motivation, leadership, and selling. 

He and Brian Tracy were the people who inspired me to get into the speaking business.

 

Zig was one of my role models

Ziglar was a master storyteller.  He would drop to one knee as he began to tell a tale. There would be sub-plots and asides, but Zig would sometimes be on his knee for ten or fifteen minutes. 

The stories were always interesting, but you would sometimes hang on every word just waiting for the man to stand up again.  Great speakers always incorporate verbal messages with non-verbal signals. 

Zig had vibrant enthusiasm.  When he got excited, he would sometimes speak around 200 words a minute, then slow down just when he wanted you to focus on a particular message.

The pace of his speech slowed when he was driving home a point as he over pronounced key words in the manner of a Baptist preacher.  Zig’s comedic timing was quite sharp and his lessons were always delivered with humor and a “see you at the top” theme. 

Here’s a video featuring a classic Zig theme:  If you work hard, good things will happen for you.  Watch:

 

Wisdom from Zig

Very few speakers produced the type of brilliant content that Zig Ziglar did.  Of course, his delivery is what made the messages special, but here are some of my favorite “Zigisms”:

 

On selling:

People don’t buy for logical reasons.  They buy for emotional reasons.

Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the “gotta have it” scale.

 

On leadership:

You cannot perform in a manner inconsistent with the way you see yourself.

Remember that failure is an event, not a person.

  

On attitude (which can be applied to both leadership and selling):

People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.

Your attitude, not your aptitude, will determine your altitude.

A lot of people quit looking for work as soon as they find a job.

If God would have wanted us to live in a permissive society He would have given us Ten Suggestions and not Ten Commandments.

You can’t make it as a wandering generality. You must become a meaningful specific.

You can have everything in life you want, if you will just help other people get what they want.

 

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Assume the answer is “yes,” if you plan to mention Michael’s website, which is www.MichaelAngeloCaruso.com.

There’s nothing funny about humor

Monday, September 24th, 2012

Michael Angelo Caruso speaking with humor speakerThere’s nothing funny about humor. 

At least that’s what professional comedians think about the subject.   It turns out that the route to a person’s funny bone is quite strategic and even cerebral.

And the trip to the funny bone often goes through some dangerous territory.  All humor makes fun of something or someone, so the art of comedy should be be handled very carefully.

That’s why so few professional speakers are funny.  Humor is not easy.  

Recently, Detroit’s Metro Times, interviewed several comedians on the art of being funny.  Here are their suggestions, along with a few of my own.   (more…)

Speaking tips from Clint Eastwood

Friday, August 31st, 2012

It’s not that the convention was going badly. 

The 2012 Republican National Convention in Tampa was chugging along thanks to its state-of-the-art technology, tight scripts, and slick production values.  Then the special guest speaker walked on stage.

There had been an interesting mix of professional politicians and average people at the podium.  Most seemed sincere, although many were reading their lines on the teleprompter. 

Something about reading aloud makes audiences think that the speaker doesn’t really mean what he or she is saying.  Don’t you agree?

Anyway, this special guest speaker works in the entertainment business.  He has a long and storied career as an actor and director.  He’s the legend known as “Clint Eastwood.”

 Mr. Eastwood is not new to the art of making speeches. He’s won a gaggle of important film awards that required him to address large audiences.  His films Mystic River, Million Dollar Baby, and Unforgiven have all won Academy Awards. 

Clint is not new to politics, either.  The actor served one term as Mayor of Carmel, California from 1986 to 1988.  He did quite well, too, by all accounts.

So it was fun to see Eastwood stride to the podium.  Most viewers expected a break in the regular rhythm of the convention, but what they got was one of the most unusual speeches in the history of American politics.

 

Most speakers are average

I’ve given over 2,000 paid presentations, including keynotes, training sessions, and other types of presentations, so I know a few speaking tricks.  When I use the word “tricks,” I’m not referring to deception or manipulation.  I never recommend deceiving anyone. 

I use “tricks” in the way that a professional magician tricks audiences when making a rabbit disappear.  Everyone knows that the rabbit doesn’t actually disappear, so no one is truly deceived. 

The speaking tricks that Clint used caused no harm.  They were only techniques that helped him deliver his message amidst a backdrop of average speeches. 

Here’s another way to look at it.  Most speeches are average, but you can deliver a better speech by employing techniques that are different than those used by other speech makers. 

 

Here are the tricks Clint used

Clint Eastwood Michael Angelo Caruso blogEastwood’s primary motif for the speech involved an empty stool next to the podium.  Clint asked us to imagine that President Obama was sitting in the chair so the actor could ask the President some questions. 

He made us wait for the first question, creating anticipation among viewers and audience members.

Clint used questions that drew attention to Mr. Obama’s unfulfilled campaign promises including the closing of Gitmo and how this administration seems to approve one war more than another. 

There was also a pointed jab at Obama for flying a private jumbo jet to visit colleges to talk about student loans. 

Eastwood employed humor, pretending that Obama was telling him to shut-up. 

Some of his most popular crowd-pleasers were based in personal sentiment, such as:

“I never thought it was a good idea for attorneys to become President.”

“You, we, own this country [applause] … politicians are employees of ours.”

“When someone doesn’t do the job, we gotta let him go.”

 

Not bad for an old man

Critics of the speech charge that Eastwood looked less than vital, that his content was inappropriate and too informal, and that hair was in disarray.  In short, that he looked and acted like an old man.

Clint Eastwood, of course, is 82 years-old.

This was not the best political speech of all time.  It was not even a “rah-rah” speech. 

Low-key and laconic, especially for his late evening time-slot, Eastwood at times seemed to be struggling to find the correct words. It had the opposite effect of a prepared reading, which was probably just what the actor-director wanted.

I know that’s what I wanted.  In fact, Eastwood’s terrific, unconventional convention speech made my day.

Judging by the amazing feedback on Twitter, most other Americans felt the same way.

-Michael Angelo Caruso, from Royal Oak, Michigan

 

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Michael Angelo Caruso author speakerYou can repurpose this article on your website, blog or in your newsletter free of charge. 

Simply send us a message stating your intentions.  Provide a link to the page and we might even help drive traffic your way. 

The miracle that almost went unnoticed

Thursday, March 1st, 2012
Wilt Chamberlain 100-point Michael Angelo Caruso blog marketing

Wilt Chamberlain

If a tree falls in the forest and no one is there to take a picture, did it fall?

Fifty years ago, this week, Wilt Chamberlain scored an astounding 100 points in a single basketball game.

The Wall Street Journal reports this feat to be the “statistical Everest of sports.”

But here’s the thing–hardly anybody saw this game between Chamberlain’s Philadelphia Warriors and the New York Knicks.

No TV cameras were there. Very few sportswriters covered the event because the last-place Knicks were a non-story.

The game was played in the middle of nowhere– in Hershey, Pennsylvania. The Hershey arena was half-empty with only 4,124 fans in attendance.

The only photographer on duty left after the first quarter.

When the game was over, the Warriors won 169-147, Wilt Chamberlain had scored an unprecedented 100 points. It’s a record that still stand today.

A fast-thinking publicity agent scrawled the number “100″ on a piece of paper and had an off-duty Associated Press photographer snap a photograph. This photo is the only surviving documentation of this historical event. Amazing.


Take a photograph every day

These days, it’s much easier to document achievements. Camera phones are everywhere and people reflexively take photos and movies.

But small miracles go unreported every day.  More to the point, your business is remarkably under documented. Why? Lots of reasons, including:

  • • You think people are already aware of your brand
  • • You don’t think you’re doing anything that important
  • • You’re camera shy
  • • You think marketing is not important


Marketing is a discipline

Michael Angelo Caruso image marketing photograph blogYou must constantly fly your flag.  After, all the best way to make sure people remember you is to not let them forget.

Take a photograph of your work team doing their thing.  Take a photograph of your best customer.  Take a photograph of the people who attend your next meeting.

Something important may happen and it will be the only evidence of that moment.

-Michael Angelo Caruso, Royal Oak, Michigan

Would Lincoln have used a Mac or a PC?

Wednesday, February 15th, 2012

Abraham Lincoln bustSteven Spielberg’s terrific movie, Lincoln, is an odd-on favorite to win an Academy Award this year.  We’ll see. 

Meanwhile, in honor of President’s Day, the third Monday in February, here are 5 Cool Ideas on how Lincoln would have used a computer.

1.  Imagine real-time Civil War reports.
Would Abe have preferred a Mac or a PC?  Lincoln was a man of letters, but might have preferred the Mac for its superiority in handling photos and video as he monitored the Civil War.

2.  Video is the best way to get the word out. 
If he had the use of video and YouTube, Lincoln might not have needed seven debates to defeat Stephen A. Douglas during their senatorial race in 1858.  His whiny voice would not have played well, but the Lincoln wit and charisma would have been on full display.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Presentation training at Michael’s home

Do you ever give presentations? Of course you do!  Everything is a presentation.

Join Michael Michael Angelo Caruso in his home for some very effective speaker training.  This program is only offered a couple times a year.   He’ll feed you twice and give you his insider secrets for giving powerful presentations.  You’ll learn to:

- Be comfortable and natural when you speak
Give a one-slide PowerPoint presentation

- Conquer nerves forever
Get promoted quickly

- Improve sales numbers
Perfect the “trial close” to be sure listeners are with you

- Use body language that persuades like magic
- Get people to do stuff

- Do 6 key things in the first 5 minutes of every talk
- And much more!

This will be an unforgettable day for you and a lot of fun, too!

Present Like a Pro at Michael’s home is limited to only four people, so register today!  It’s the same training he’s given to celebrities, politicians, and CEOs, but available to you at a fraction of the price.  Click the above link for more info and to register.
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3.  You don’t need Powerpoint to leave a lasting impression. 
Edward Everett Michael Angelo Caruso blogLincoln didn’t need Powerpoint to deliver his Gettysburg address.  Elegant and brief, the 272-word speech was given without a bullet points, a fancy handout or even a microphone. 

A man named Edward Everett spoke for two hours prior to Lincoln on that November day in 1863.  No one remembers a thing he said.  (Read Everett’s speech here.)  Lincoln spoke for two minutes and made history.

4.  The computer can save lives.
There’s no telling how much sooner the Civil War would have ended, if Lincoln has used e-mail to communicate with his Generals.

5.  The computer is a very helpful search tool.
It took authorities 12 days to hunt down Lincoln’s assassin, John Wilkes Booth.  In the Computer Age, photographs and video of Booth would have been widely circulated via the Internet.

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Simply send a message stating your intent through Michael’s website.

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