Archive for the ‘Creativity’ Category

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How to introduce someone who is not there

Sunday, May 12th, 2013

closeup of handshake michael angelo caruso blogThe art of the introduction is not easy.

It’s like a golf swing in that many little things have to be done right.

Consider all the elements of the Perfect Introduction and that all have to be done in real time:

a. Use both parties’ names

b. Give a compliment about each person to the person he or she is meeting

c. Present the man to the woman

d. Present the younger person to the older person

e. Present the lower-ranking employee to the higher-ranking executive

f. Offer each party a relevant, timely reason for the introduction

g. Help spark conversation between the people

The art of the introduction gets even more challenging when the connection is being made electronically. 

I always appreciate it when people offer to connect me to their bosses, meeting planners, and people who plan training events. 

 

How to introduce me (or anyone) via email

Michael Angelo Caruso blog motivational speakerPeople are kind to want to introduce me to others. 

Let’s assume you’d like to introduce me to a potential client who might want to hire me to deliver a motivational talk or leadership training session. 

Here’s what works best to help me get the gig:

1.  Send the person an email and cc me.  This way, I can “reply to all” and close the loop.

2.  Say something nice about me to the third-party.  Make the compliment specific, please.  The goal is to make me stand out in the other person’s mind.  You might write something like:

“Michael is one of the best speakers I’ve ever heard on the subject of leadership, marketing, and general motivation.  He’s exciting, funny, and could be a perfect fit for your company.  

His keynote and training topics:   http://www.michaelangelocaruso.com/events/seminars/  

His speaking style in two minutes:  https://www.youtube.com/watch?v=1zHpgCtx5m0  

Please let me know how things work out.”

The third-party quickly understands that you have done him or her a favor by recommending a vetted resource.

3.  The connection gets made.  When I receive the email, I’ll follow up by clicking “reply to all.”  I will first say something nice about you to the other person.  Then, I will ask how I may be of service.  I don’t do a “hard sell” and I promise I will never embarrass you.

Now the third-party and I can communicate directly, which streamlines communication and moves things along quickly.

Use this introduction formula to introduce other people and you can also ask your referral partners to use it with you!

 

Reprint this article free of charge

You can re-purpose this article on your website or in your blog or newsletter.  Simply send us an email stating your intention. 

Assume the answer is “yes,” especially if you provide attribution by including Michael’s website, which is www.MichaelAngeloCaruso.com.

 

Want to be a better networker online and in real life?

Networking Like a Pro Michael Angelo CarusoA wise man once said, “You will be the same person in five years that you are today, save the books you read and the people you meet.”

If people are your greatest resource, then you should do everything in your power to “network on purpose” by building strong distributions lists and sharing quality information.

People are your greatest resource so you should have large, potent networks of quality individuals.

Speaker and author Michael Angelo Caruso has built strong networks in three industries: entertainment, telecommunications and the speaking/publishing business.

He teaches his best techniques for networking in the 60-minute audio program, Networking Like a Pro.  This CD comes with a 30-page, companion e-book. 

Like all of Michael’s products, it comes with a 100% unconditional money-back guarantee should you be unhappy with the product for any reason.

This Rotary fundraiser is an easy $10K+

Tuesday, April 30th, 2013

danville rotary michael angelo caruso seminar fundraiser

The Rotary Club of Danville raised $13,535

If you missed my recent call on how to raise money by holding a seminar fundraiser, I’ve got good news.

People called in from all over the country to learn how my seminar fundraiser program has raised over $150,000 for Rotary Clubs and Chambers of Commerce. 

We even heard from members of the Rotary Clubs of Corunna, Owosso, and Durand (COD) who banded together to stage such a fundraiser two years ago and are doing it again on November 13.

The good news is that the call was recorded.

 

Raise money and recruit members

To hear the playback recording just call 218-339-3699 and use access code 686134.  Reference code: 70

You can download the audio recording via iTunes or however you’d like using this link:   http://ow.ly/kxO2H 

The paint-by-numbers guide for staging a seminar fundraiser can be found here

Of course, I escort each event host through the process.  It’s really important to me that you are successful because my name is on your product!

 

It feels good to giveback!

Michael Angelo Caruso RotaryMy work with Rotary is in many ways the most rewarding thing I do. I wish everyone could feel the weekly gratification of service.

To learn more, simply “Like”my Troy Rotary Club’s Facebook page or visit the Rotary website.

You gonna listen to Mick Jagger or me?

Wednesday, April 17th, 2013

Mick Jagger

The Rolling Stones are touring again.  Look at Mick go!

Everyone wants more energy. Tweet This

Mick Jagger energy would be good, right?

In psychology, there are two main kinds of energy: positive and negative.

According to the First Law of Thermodynamics, energy cannot be created or destroyed.

This means that your best bet is to transfer positive energy from another source to you.

Highly evolved people are always on the lookout for positive energy sources.

You can monitor how much positive energy comes into your body in the same way you monitor what kinds of food you eat.

If you have potato chips in the pantry, you’re more likely to eat potato chips.

If you hang around negative people, you’re more likely to have negative energy.

Click the video below for more ideas on how to come into more positive energy.  

 

Why you can’t get no satisfaction

caruso band michael angelo caruso blog

Caruso band

I used to be in the music business. 

My brothers and I toured the country in a pop band called Caruso and we had a blast opening for acts such as Rick Springfield, Corey Hart, and Joan Jett.

I still love music, but I monitor how much I listen to music and how much I listen to motivational speakers and good audio books.

Everyone’s different, but I get much more positive energy from Wayne Dyer than I do from old Mick Jagger music.

Wayne and I visited on my recent drive to deliver a leadership keynote in Cleveland.  Wayne did all of the talking, I just listened and absorbed his positive energy.

 

Reprint this info free

You can re-purpose this article on your website, blog or in your newsletter at no charge.  Just send us a message stating your intention. 

Assume the answer is “yes.” if you are going to include Michael’s website, which is www.MichaelAngeloCaruso.com. 

 

Want more positive energy?

Being the Best DVD michael angelo caruso blog

Being the Best

Learn more about how to transfer positive energy.  

Watch Michael’s popular DVD titled, Being the Best. 

All of Michael’s info products and live programs are covered by an unconditional money-back guarantee.  

This timely topic is the easiest bar bet ever

Friday, March 8th, 2013

Daylight saving time Michael Angelo Caruso Blog

Want to win an easy couple of bucks?

Introduce the term “Daylight Savings Time” into a friendly discussion.  Then, ask “Wait a minute–is the proper term, ‘Daylight Savings Time’ or ‘Daylight Saving Time?’”  and get ready to win some money. (more…)

The Oscars? Been there, attended that

Thursday, February 21st, 2013

Oscar statue michael angelo caruso blogIn 1998, I went to the Academy Awards.  It was amazing!

I still smile every time I think about what was probably a once-in-a-lifetime event for me. 

The Academy Awards may be the most prestigious happening on the planet.  It’s a very difficult ticket to come by.   Championship hockey fans will tell you that getting a date with Stanley is much easier than getting one with Oscar.

The Academy Awards are so exclusive, that you must be invited.    

How did I get invited? Well, as they say in Hollywood, “it’s who you know.”

 

It’s who you know

Michael Angelo Caruso Oscar academy awards blog

Joe and me in 1998

My younger brother Joe, who knows a lot, is a business consultant with some interesting West Coast clients. 

In a nutshell, Joe impressed who he knew with what he knows and the Academy offered him four tickets to the Oscars, just like that.    

Joe and I have done some interesting things together.  We’ve climbed cliffs in Hawaii and toured the country in a rock band. 

We’ve even taken baths together, although not recently.  When Joe called me with an invitation to the Academy Awards, I knew that we were in for another adventure.    

The phrase, “I’m going to the Academy Awards,” is a great conversation starter.  Americans are fascinated with Hollywood and the film industry’s biggest night. 

Before leaving for LA, I telephoned a female friend who lives there.  I was in the habit of calling Robin before visiting southern California.  She wasn’t good about returning my calls.  This time, I left a voice mail saying, “Robin, I’m coming to LA to attend the Oscars.  Let’s try to get together.”  

This time, she called back within five minutes.    

Joe invited two of his friends to round out our foursome and we all met up in Los Angeles and convened at an exclusive hotel in Santa Monica called Shutters on the Beach.  If we were going to do the Hollywood scene, we would go top drawer. 

Shutters’ expensive room rates certainly play a role in keeping the common folk from getting too close to the celebrities.  The hotel had booked extra security to keep the lobby free from autograph hounds and paparazzi.

Shutters on the Beach doesn’t look ostentatious.  The entrance has a circular drive that is too small for limousines to negotiate without making a couple of passes. 

The hotel’s marketing department definitely wants you to appreciate the building’s proximity to the ocean.  They didn’t, for example, simply name the hotel “Shutters.”  There are two types of rooms at the hotel:  “ocean-view” and “non-ocean view.,”

 

The hotel was packed with Hollywood types

Spike Lee Michael Angelo Caruso blog

Spike Lee

We saw actors Peter Fonda, Robert Duvall, and John Turturro, who had his family in tow. 

Joe met director Spike Lee, who gave my brother a valuable tip on where to get the best cell phone signal. 

There were probably dozens of directors and producers milling about, but we did not recognize everyone.  It was a heady scene and we quickly got used to saying “hi” to everyone—just in case the person was “somebody.”    

The night before the Oscars, we went to dinner at an exclusive restaurant called Ivy at the Shore, which had apparently hired the same marketing firm as Shutters on the Beach. 

Seated at our corner table, we had a good view of the room and immediately spied Joan Rivers having dinner with a gentleman friend and another couple, which turned out to be former Miss America, Mary Anne Mobley and her husband Gary Collins. 

Joe went over to pay his respects.  Later, we saw Gregory Hines do the same.   

 

Hollywood is a full-service community

Ugly Man Hot Girl Michael Angelo Caruso blogIndeed, Hollywood people are “beautiful” people and they have the means to enjoy themselves. 

All weekend, we saw slovenly men being escorted by stunningly pretty women.  How does this happen? Just kidding; I know how this happens

We’ll never know for sure, but while I was having breakfast at Shutters one morning, an attractive young woman entered the hotel restaurant and the maitre d’ went about trying to seat her.

Periodically glancing over the top of my outstretched newspaper, I noticed that the pretty woman declined three tables before she eventually accepted a table adjacent to mine.  When the maitre d’ offered her the chair behind me, she again demurred and chose a chair directly beside me.

In the land of “who you know,” strangers are in the habit of talking to each other.  Restaurant tables in SoCal are situated close together and it’s not unusual to meet seven or eight people during dinner. 

By contrast, people in New Jersey are only likely to speak to you if you crash into their car or bowl a 300 game.  

Anyway, within five minutes, the pretty woman at the table next to me offered me a massage, which may go a long way toward explaining how beautiful women are seen with unseemly men during Oscar week. 

In an ironic instance of life imitating art, the “pretty woman” next to me was a prostitute.      

 

Two degrees of separation

Shutters on the Beach Michael Angelo Caruso blog

Shutters on the Beach

I passed on the um, massage, but since I was spending some time with the beautiful people, I decided to treat myself to a manicure. 

Women have known for a while that having someone hold your hand for half-an-hour is a good thing.  I agree and visited the Manicurist on the Beach at Shutters the morning of the Academy Awards ceremony.

“I don’t want to put pressure on you,” I said, in a kidding way.  “But I need an excellent manicure because I’m going to the Academy Awards tonight.  You will do good job, won’t you?”

“Why don’t you ask Bruce Willis?” she smiled sweetly.  I made a mental note to do just that.  

As she worked, the manicurist casually mentioned that she was doing Joan Rivers’ nails at Joan’s daughter Melissa’s house the next day.  “Really?” I said.  “I had dinner with Joan at Ivy’s last night.”  Well, I ate dinner at the same restaurant as Joan River the night before. but I was already starting to talk like Hollywood people.

At three o’clock in the afternoon, Joe, his other two friends, and I assembled in the hotel lobby for a toast and a photo opportunity. 

 

Men and babies should be photographed right after they are dressed 

Shrine Auditorium Los Angeles Michael Angelo Caruso blog

Shrine Auditorium

Donning a tuxedo is a major production. 

The problem lies in the sheer number of accessories.  Women have the Accessory Thing down pat.  Men have trouble remembering to wear a belt. 

Tuxedos come with a twelve-point check list that includes suspenders, a cummerbund (let’s see, do the pleats face up or down?), studs, cufflinks, a bow tie, and special shiny shoes that have to be black and have to match.  To make matters worse, all the accessories for this West Coast event had to be packed in advance.

I can’t tell you how challenging those button studs can be after a few vodka martinis.  The boys and I toasted our good fortune and sauntered out to the waiting Limousine on the Beach.  The sun was still shining brightly and it seemed strange to be wearing evening clothes so early in the day. 

The Academy of Motion Picture Arts and Sciences had invited us to a reception at a suite in Century City and we would head to the award ceremony from there.  

At the pre-party, we had cocktails with various industry types, but alas, no celebrities.  We met a gentleman who did voice-overs for the television show NYPD Blue and had our pictures taken next to a six-foot version of the Oscar statuette. 

We also met a couple of “fillers.”  Fillers have the interesting task of rushing into the auditorium to sit in celebrity seats when the stars go to the rest room.  

We headed back to the limo for the ride to the awards presentation, which was scheduled to start at six o’clock in the evening at The Shrine Auditorium in Los Angeles.

 

Sometimes the customer is responsible for his own “WOW” experience

Michael Angelo Caruso Oscar academy awards blog limo

My brother Joe and me in limo on way to Oscars

Rounding the corner at Figueroa and West Jefferson Boulevard, I saw the most amazing sight.

We were in a parade of dozens and dozens of limousines.  It turns out that one doesn’t drive to the Oscars in one’s Volvo.

Hundreds of long black cars slowly rolled down the avenue.  Thousands of people stood at the curb on both sides of the street, many holding cameras and video recorders.  Everyone was hoping to catch a glimpse of Jack Nicholson or Cameron Diaz.    

Have you ever tried to look inside a limousine with tinted windows? 

It’s impossible to see anything.  Suddenly, I realized that I was attending a once-in-a lifetime event and no one could see me.  I quickly lowered my window and said, “I want to be with my people!” as I reached out to wave. 

Crowds on both sides of the street waved back! 

This was too much fun.  I stuck my head out to get a better view.  Dozens of disposable cameras flashed.  The throng screamed! 

At our best guess, about 75 people looked at my photograph the next day when they returned from Photo Hut.  Squinting at my unfamiliar mug, they no doubt asked, “Who’s that guy?” and “Why did I take his picture?”

The excitement was mounting to fever pitch.  We exited the vehicle and stepped onto a luminous red carpet that seemed to be three inches thick.  Television crews had flooded the area with artificial light, which gave the bustling scene a surreal atmosphere. 

A public address system announced celebrity arrivals and we tried to take everything in, but there was just too much activity.  Everyone was wearing black.  It seemed as if every other person was working security.  We were continually herded toward the entrance to the auditorium.    

It was our first time attending the Academy Awards but everyone knew what to do.  Mortals were to stay to the left of a velvet rope.  Celebrities were escorted to the right side of the rope where television reporters interviewed them. 

Paparazzi and media representatives leered from a grandstand on our left.  I never knew cameras could be so loud.  We learned that there is a pecking order for entering the auditorium and that the bigger stars enter last.  We heard that Madonna was scheduled to enter after everyone else arrived.  
 

For every Tom Cruise, there are 1,000 Ernest Borgnines

Ernest Borgnine michael angelo caruso blog

Ernest Borgnine

On the way into the auditorium, we met actor Jeremy Irons, a fairly big star by most standards.  The fact is that for every “hot” celebrity in Hollywood, there are 1,000 “has-beens.”  In other words, for every Tom Cruise, there are 100 Ernest Borgnines.  So we met Ernest Borgnine.  And his lovely wife, Tova.   

The Academy Awards show is broadcast live, so the audience was frequently prompted to applaud host Billy Crystal and the other presenters.   It didn’t take us long to catch on to the rhythm of the commercials and such.  Wide-screen images helped people in the balcony see the action up close. 

The best place to people watch was in the large room adjacent to the auditorium where beautiful people gathered to have a cocktail and catch the action on a pair of large screen televisions.  It was the ultimate fashion show.  Cleavage was everywhere.   

The Titanic movie was nominated for 14 awards that night and it won 11 of them.  Home viewers had the distinct advantage of being able to channel surf or make a trip to the fridge whenever the pit orchestra played the Titanic theme song, My Heart Will Go On.  We had to listen to it every time.  If I never hear that song again, it will be too soon.  

When the four-hour event was over, we slowly walked out of the auditorium and found our limousine with the help of a walkie-talkie the driver had given us.  Starving, we found dinner around 11 p.m. and relived the magic of the day.  

Ever since attending the Oscars, I’ve been especially nice to my brother Joe.  For this, I should be nominated for an Academy Award. 

I guess that in the back of my mind, I’m still hoping that a once-in-a-lifetime opportunity will happen again.

——

About the author

Present like a Pro DVD Michael Angelo Caruso

PLAP DVD

Michael Caruso is the author or the 5 Cool Ideas book series and the Present Like a Pro DVD.  He is also author of Dear Michael Angelo—A Father’s Life Lessons to His Son, an audio book on the value of legacy. 

Contact Mr. Caruso at www.MichaelAngeloCaruso.com or 248-224-9667.

5 cool ideas on how to be a better presenter overnight

Thursday, February 7th, 2013

Michael Angelo Caruso speaker Acquiring a skill takes time.  About 10,000 hours, if you believe Malcolm Gladwell’s research.

If you want to be a polished speaker, for example, it’s best to immerse yourself in the discipline. 

Allow yourself to grow into the new skill set through a routine of dedicated study, experiential learning, and monitored feedback loops.

But when your boss asks you to assemble an awesome presentation for a major client inside of just four hours, you may have to skip the immersion and dedicated study.

 

Want to be a great speaker, like, tomorrow?

Here are 5 cool ideas that will help you become a better speaker quite quickly.  You might begin improving, by not using the word “like” as frequently.

1.  Search YouTube for the top speakers in your line of work.  Focus on people who are  better presenters than you so you can learn from them.  If you happen upon some crappy speakers, pay attention so you can be reminded of what not to do.

2. Eliminate 10% of your weakest PowerPoint slides right now.  Trust me, no one will miss them, including you.  Start by taking out the slides that have you saying something like, “You probably can’t see this from the back of the room.”

3. Record yourself.   If listening to a recording of yourself will make you want to quit your job, watching a video of yourself may give you thoughts of suicide.  But hang in there (pun not intended, but I kinda like it).  Recording yourself is painful, but it is without a doubt the fastest way for you to discover what needs to be fixed.    

4.  Study a helpful information product, preferably a DVD.  Reading about speaking is like watching the radio to learn how to dance.   

Present like a Pro michael angelo caruso speaker training 5.  All good presentations end with a call to action.  Make sure you conclude every presentation by asking the audience to do something.  The call to action doesn’t have to involve a business transaction.  Learn more from the Present Like a Pro DVD, my best information product on the subject.

From Royal Oak, Michigan-

Michael Angelo Caruso, 248-224-9667

 

Reprint this article at no cost

You can republish this information on your blog, website or in your newsletter for free!

Just send us a message stating your intentions.  Assume the answer is “yes” as long as you provide attribution and mention www.MichaelAngeloCaruso.com.

Video marketing gets the word out

Thursday, January 31st, 2013

I’ll show you why video is one of the most effective ways to give a presentation.

As you may know, I teach presentations skills to leaders, salespeople, and customer service reps– skills that one can use in a live, interpersonal setting.  Your work team will always need this type of training.

Yet, when it comes to getting the word out, video is a super-elegant solution that offers tons of advantages.

To see what I mean, watch the following short vid.  Feel free to comment after watching, especially if you like the message. Add your positive spin!

 

 

So what just happened?

Well, the entire clip lasts all of about one minute and 45 seconds, but consider all the “deliverables” to the viewer. 

You get to attend a portion of a lively presentation of an entertaining keynote speaker without traveling or even getting out of your chair.  You learn quite a bit about the world of video marketing. 

You’re reminded of an international service organization called Rotary. 

You learn that it’s a good idea for the President of every company to post a short “welcome” video on YouTube.  Has the leader of your organization done this? 

The video explains that producing this sort of video is easier than one might think.

You also learn a lot about the speaker including his speaking style, tone, pitch, cadence, humor, and that some hair sticks up on the back of his head.  These are things you could never learn from a .pdf or an email or some sort of static link.

Video is kinda fun!

 

Video marketing is da bomb!

Michael Angelo Caruso video marketing Even seasoned professionals occasional flub a live presentation. 

But once you create the perfect video, it plays perfectly ever single time.

Produce most of your videos in “evergreen” format. 

Don’t reference  dates or trendy anecdotes that instantly date your message. 

That way, your vids will be useful and relevant for a longer period.

And did you know that YouTube videos, when posted correctly, can easily outrank websites, blog posts, and Facebook pages?  Bonus!

Don’t get left behind.  Get going on your video marketing today.

Best of luck with your presentations or whatever you’re working on!

 

P.S.  Don’t forget to comment after watching the video or just let me know what you think in the comment area below. 

6 steps for an even better life in 2013

Thursday, January 10th, 2013

2013 New year michael angelo caruso self improvementNote: There were 6 steps in the radio interview, but I’ve condensed them to 5 for the article. -Michael

Whether you believe in New Year’s Resolutions or not, you may want to improve your situation a bit in the next twelve months.

Even small changes can help.  Sometimes the change is accomplished by achieving a fresh perspective. 

You don’t need a new job to have more money, for example.  Tweet This!

But in order for things to be better, something has to change. 

 

Habits are hard to change

michael angelo caruso walsh college self improvement As the old saying goes, some things are easier said than done.

I remind my seminar audiences that behavioral psychologists believe the average person requires about 21 days to make or break a habit. 

No matter what you’d like to change, there is a simple five-step formula for getting there.

  (more…)

Referral selling pays affiliates for helping others

Saturday, December 15th, 2012

affiliate marketing Michael Angelo Caruso blogThe best measure of success is happiness. Tweet This

And I’m happiest when I’m helping others. It’s a nice bonus to get paid for helping others, don’t you think?

So it’s fun when you can figure out to create value and be compensated for it.  The second best feeling is to get paid for telling others about someone who creates value so you can get paid for that!

One way to do this is through something called “affiliate marketing.”  It’s a kind of partner program that pays you to spread the word about quality products and services.

 

Referrals are the easiest way to sell

Society has become very savvy about the buying process.  The advent of concepts such as the National Do Not Call Registry proves that people don’t like to be sold to. 

Heck, I teach sales training and can tell you that some salespeople don’t like to sell!

That’s why referral marketing is absolutely the best and easiest way to do business. 

I call it “indirect selling” and it works so well because referrals strip the salesperson out of the formal selling process and replaces him with an advocate that works within an informal selling process.

I’ve been fortunate to build a great career selling personal and professional information products through word-of-mouth.  In other words, people are telling other people about my products and services and everyone involved is being rewarded.

It’s so fun helping people improve themselves! I wish everyone could have this feeling. And now you can!

(more…)

7 reasons why your password sucks

Monday, November 19th, 2012

Qwerty keyboard password security michael angelo caruso blogEasier is not always better.

Protecting your online identity by using the name of your first born child or your beloved canine as your password might seem an appropriate homage and easy to remember.

But “easy” passwords can result in dire consequences for users.  In fact, the simpler the password, the faster a hacker can gain access to your protected information and wreak havoc on your finances and your life.

Data from recent password breaches at Yahoo, LinkedIn and Rockyou.com reveals that some passwords are particularly vulnerable.

For example, all lowercase password with 6 characters can be hacked into within 10 minutes.

But by using a few additional upper case letters, numbers, and symbols you can extend that time frame into decades and even forever.

 

Common components of easy-to-hack passwords

Once you the most commonly hacked passwords, you can easily figure out how to make your accounts more secure.  

Here are some passwords that you should never use: (more…)

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