Forget about being smart. That’s right. Stop trying to outsmart everyone and instead, start building coalitions.
This bold advice has generated a little hate mail for me. It seems that intelligent people everywhere take issue with the idea that intelligence is overrated. Many are downright offended and have sent me responses such as, “How dare you say that being smart is not important!”
Relax, brainiacs. Of course, being smart is still advisable. But having a strong people network is what sets you apart as a business owner or employee. Why? Because in the Information Age, everyone has access to the same knowledge. What really matters these days is how you use that info.
Look at it this way: If being the smartest guy in the room is so important, why do all the books on leadership recommend hiring people who are smarter than you?
Get Linkedin to get hired
Most companies, for example, only grant interviews to job applicants who have a strong presence on Linkedin. Why? Because employers want to know they’re hiring someone who’s plugged into society.
Today, companies want people who can cultivate relationships, bring in new business, create strong vendor relationships and keep customers from heading for the exits. The legal industry refers to these folks as “Rainmakers.”
This new-found emphasis on the importance of people skills has been well-documented in recent books such as A Whole New Mind by Daniel Pink, Outliers by Malcolm Gladwell and Wikinomics by Don Tapscott and Anthony D. Williams.
The Internet as a “friend collection” device
The Internet is a no-cost communication tool that helps you and your department be a Rainmaker. Think of the I’net as a megaphone and social media as the volume dial on that megaphone. Facebook, Linkedin and Twitter are–by the way–also no-cost. Sweet!
Social marketing is a proven, inexpensive way to improve your network and improve business.
In four weekly phone calls starting April 7, I will teach you or perhaps someone on your marketing team how to become a Rainmaker using social media. This four-phone call course is quite affordable and very useful, especially for small and new businesses.
This is simply the best social media program of its kind. Attendees are very pleased:
“Marketing via social media has not been a well-paved road for me. But each and every encounter I have with Michael kicks it up a notch for me. Thanks so much!” -Leah Dunn, The UPS Store
“Michael Angelo Caruso helped improve my business’s online presence in a very short time. I highly recommend him for your marketing needs. Michael delivers!” -Dr. Steven Ringler, Plastic Surgeon
Facebook with purpose
The four phone calls are April 7, 14, 21 and 28 at 3:30 PM ET. Playback recordings are available for 24 hours after each call. The information given is NOT technical. You will understand everything I teach you.
Register at http://tinyurl.com/SocialMediaCallsApril7
Log-in to your social media pages before calling so you can make changes to your Facebook and Linkedin pages in real-time. Pretty cool!
Sign up today at http://tinyurl.com/SocialMediaCallsApril7.
So, all you Poindexters out there–feel free to dumb it down a little. You don’t have to know everything, if you know someone who does. Spend a few minutes a day adding friends to your FB, LI and TW networks.
And share this post with your network.
I look forward to talking with you and/or someone from your company on April 7!